全球領先的零售服裝標簽製造商艾利丹尼森（Avery Dennison）與英超聯賽一同揭曉2023/24賽季英超聯賽球衣印字與聯賽臂章 。當2023/24賽季英超聯賽於2023年8月12日開幕時 ，球迷們將會看到球員所穿球衣上的球衣號碼 、球員姓名以及聯賽臂章的變化 。
艾利丹尼森與英超聯賽合作開發的全新球衣印字是英超聯賽曆史上第四次對球衣印字進行重新設計 。球衣號碼高度的增加以及英超聯賽獨特圖案的整合確保了新的球衣印字在賽場內外的可見度與影響力得到全麵提升 。
除了球衣號碼與球員姓名印字的變化外 ，英超聯賽臂章也進行重新設計 ，以單獨的獅子形象取代目前所使用的圓形聯賽臂章 。屆時2022/23賽季英超聯賽冠軍所佩戴的冠軍臂章也采用相同的新設計並以金色呈現 。
英超聯賽首席商務官威爾·布拉斯（Will Brass）表示 ：“我們希望與艾利丹尼森密切合作 ，利用他們的專業知識和經驗創造全新球衣印字 ，新印字不僅對於那些在體育場或家中觀看比賽的人來說更加清晰 ，而且這也更利於英超品牌的融入 。球衣印字已經成為英超聯賽結構的一部分 。對於球迷來說，擁有最喜歡的球員的名字和號碼 、他們自己的名字甚至是個人信息有助於拉近他們與比賽和他們所支持的俱樂部的距離。”
艾利丹尼森服裝解決方案歐盟售後市場商業總監西蒙·艾倫（Simon Allen）表示 ：“英超聯賽的美妙之處在於它創造了具有時代意義的球衣印字 。要求新設計是一種進化而非革命 。要考慮諸多方麵 ，例如易讀性 、耐用性和可讀性，我們還需要關注英超品牌的存在 。”
憑借艾利丹尼森在製造流程前沿的可持續發展資質，全新英超聯賽球衣號碼與球員姓名印字以及聯賽臂章均在其位於挪威西部的工廠生產 ，由附近冰川的可再生能源提供動力 。
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