Conservative internet dudes are smashing their Keurig coffee brewers to take a political stand, and reader, they might just be on to something.
SEE ALSO:Sean Hannity's defense of Roy Moore is costing him advertisersIt's definitely not the point they're trying to make, but it's a point all the same. Keurig machines and the coffee pods they squirt hot water through are extremely bad — for the planet, for consumers, and evidently for Sean Hannity's Fox News program, from which the java giant pulled advertising this weekend.
Some quick background on this mess: Hannity's in the spotlight for playing nice with Roy Moore, a Senate candidate accused of pursuing relationships with teenagers while he was in his 30s. In response to a tweet from Angelo Carusone, the president of Media Matters for America, Keurig said it removed ads from Hannity's show.
Tweet may have been deleted
And then the internet exploded in all the usual ways. You have the raving lunatics, egged on by Hannity himself, smashing their coffee machines because they don't believe a corporation should be able to cut business ties with a show on the basis of moral disagreement:
Tweet may have been deleted
Tweet may have been deleted
And you have people championing a pragmatic business decision from a beverage conglomerate — for crying out loud — as some moral victory in a culture war many don't even know is happening.
All of this means we're now talking about Sean Hannity and Keurig machines more than anyone should like, but hey, let's take the bait, because Keurig, at least, is worth examining on a critical basis. I'll run through a litany of marks against the company very quickly:
Keurig sells billions of coffee pods annually, but they're practically impossible to recycle
Those coffee pods are made from plastic in a manufacturing process that is itself harmful to the environment
Keurig introduced the idea of copyrighting its coffee pods with "Keurig 2.0," meaning your machine could refuse to brew unlicensed coffee
K-Cups are often quite expensive compared to ground coffee
Pre-roasted and ground coffee, like the coffee found in K-Cups, becomes stale quickly and doesn't taste as good as freshly ground beans
I'm just going to reiterate that recycling even a single K-Cup is an incredible pain in the ass. Recyclable K-Cups from Keurig weren't even available until last year, and even now only two varieties — regular or decaf light roast — are available. To recycle them, you have to painstakingly peel the foil lid off of each individual pod, dump the coffee grounds out and ideally rinse the plastic clean, and then cross your fingers that the pod will make its way to a recycling center than can process polypropylene. You may need to search for one.
So yes, Keurig brewers are pretty much objectively bad. If there's a silver lining, it's that the individually-packaged pods ensure that you won't ever waste coffee or water, compared to other brewing methods.
SEE ALSO:The Cleanest Cup of Coffee in the WorldAnd of course, the appeal here is obvious: They're convenient! (In the interest of full-disclosure, I'll fess up: My wife and I own a Keurig machine — it was a gift that now inspires guilt on a regular basis. Whenever I have time, I try to hand-grind responsibly sourced coffee beans and brew them in a French press. It's a rare occasion, I'll admit, so I try to drink coffee at the office instead of brewing my own in the morning.)
Of course, as Al Gore has reminded us, doing the right thing for the world can be (drumroll)inconvenient. So if you're enjoying the internet mutants bashing their coffee machines, try to take an extra step to really internalize what that hardware slaughter should mean for your coffee consumption.
And to the internet mutants, while we're finger-wagging: I do hope you figured out a responsible way to dispose of all that electronic waste.
(责任编辑：焦點)
There's a big piece of fake chicken stuck to this phone case
Facebook engineer quits, says company is 'profiting off hate'
Steve Carell describes the 'emotional torture' of leaving 'The Office'
California's Apple Fire spawns towering smoky clouds
Twitter grants everyone access to quality filter for tweet notificationsPhotos show the Blue Cut fire blazing a path of destruction in California
A fast moving wildfire continued raging near San Bernadino, California, forcing the evacuation of at
...[详细]Save up to 40% on select mattresses and bedding at The Home Depot
With colder weather rounding the celestial corner, it may be time to dust off your duvet and prep yo
...[详细]Giant teddy bear slammed with foul ball at baseball game, bounces back with a smile
One of the weirdest ripples of the pandemic, in my opinion, using stand-ins, like cut-outs and stuff
...[详细]California fires: The potent factor supercharging massive blazes
Potent fires have been erupting in California since mid-August.That's when a lightning siege of over
...[详细]Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter
Katy Perry recently surpassed 90 million followers on Twitter, making her the person with the most f
...[详细]
Now that smartphones are mostly slabs of glass on the front and uniform surfaces on the back, what d
...[详细]LAPD used facial recognition software tied to wrongful arrests
When you want the public to trust your use of controversial facial recognition technology linked to
...[详细]Modder makes a portable Wii out of the body of a GameBoy Color
Ever wonder what it would look like if the Nintendo Wii and GameBoy Color had a baby? Well, now you
...[详细]Michael Phelps says goodbye to the pool with Olympic gold
Michael Phelps left as he began: Winning. 。The most decorated athlete in Olympic history won gold in
...[详细]
Although it didn't exactly do great financially or critically, David Lynch's Dune— based on Fr
...[详细]What brands need to know about virtual reality
Giant teddy bear slammed with foul ball at baseball game, bounces back with a smile