在社交
、直播、抢竖短視頻等內容將用戶時間進行分割,屏短“抖音劇”
、“快手劇”逐步培養起用戶豎屏觀影習慣的代流當下,豎屏短劇已然成為各大視頻平台新一輪爭奪的戰略高地。對豎屏短劇的布局,歸根到底是對用戶注意力的爭奪 。根據 QuestMobile 發布的抢竖《中國移動互聯網 2018 年秋季大報告》顯示,短視頻行業成為“時間黑洞”搶占用戶時間,月總使用時長同比上漲1.7倍,超越在線視頻成為僅次於即時通訊的第二大產業,由此可見短視頻對互聯網用戶的吸引優勢明顯 。
此外,相對長劇集來說,豎屏短劇成本更低,雖然傳統意義上來說,體量越大能賣出高價,不過,優愛騰都已經確立了分賬模式,體量並不能決定收益高低 。愛奇藝首席內容官王曉暉表示,代流" 觀眾需要在最短的時間看到最好的東西 “ 。商業模式交給平台,量争路该而內容端的難題才急需解決 。
“輕體量”並不代表內容的粗製濫造,豎屏短劇也應該從草根內容生產向專業的內容生產過度 。由格伊娛樂出品,屏短愛奇藝獨家播出的《怪力少女的日常》正是,這樣一部由平台聯合專業內容製作者,打造出的高質量豎屏內容 。
作為一部充滿魔幻色彩的青春校園劇,該劇以喜劇化的方式、二次元網感的量争路该表達,展現外星人阿小漾在地球生活的奇幻日常,將地球人接地氣的笑點和細膩的情感,以單元故事的形式呈現給觀眾 。
在演員陣容方麵,格伊娛樂啟用了90後新生代演員,不僅為該劇注入青春活力,在角色的詮釋上也更能把握人物的性格特點 。劇中的阿小漾,蘇哲等角色都塑造的很成功,每個角色的人物性格都得到了生動展現 。
格伊娛樂認為,選擇了豎屏劇形式來呈現《怪力少女的日常》,是絕對有必要的嚐試 。用精致專業化的豎屏短劇內容,去為用戶打造更多優質的碎片化內容,是格伊與愛奇藝共同努力的目標 。
做精致專業化的豎屏短劇,這不僅是從內容上的考量,還有一部分是商業上的布局 。雖然《怪力少女的日常》按照愛奇藝平台實行分賬模式,分賬金額近百萬 。但出品方格伊娛樂將會進行自主招商引進客戶,優質的內容對於客戶的品牌的形象必將更有吸引力 。格伊娛樂對未來三年內的後續廣告會持續分賬。
讓我們拭目以待《怪力少女的日常》的未來,它或將成為愛奇藝豎屏短劇精細化之作 、成熟分賬模式以及內容生態的代表作品之一 。伊娛樂將會進行自主招商引進客戶,優質的內容對於客戶的品牌的形象必將更有吸引力 。格伊娛樂對未來三年內的後續廣告會持續分賬 。
讓我們拭目以待《怪力少女的日常》的未來,它或將成為愛奇藝豎屏短劇精細化之作 、成熟分賬模式以及內容生態的代表作品之一 。
(责任编辑：百科)
Olympian celebrates by ordering an intimidating amount of McDonald'sThe polar vortex just split in two. Get ready for some wild weatherAccuWeather sent out a false tsunami warning meant as a testJamaican beer company swoops in to save its country's Olympic bobsled team
Photos show the Blue Cut fire blazing a path of destruction in CaliforniaTeacher absolutely nails it with new homework policy
The war against homework has begun. 。A massive pile of homework after a long day at school is enough
...[详细]Apple may release a cheaper MacBook Air this year
So, you love Apple products but you also love still having money in your bank account — what's
...[详细]Brands are cutting ties with the NRA after student
Companies are cutting ties with the National Rifle Association after Parkland students and gun contr
...[详细]Natalie Portman on signing Roman Polanski petition: 'It was a mistake'
Back in 2009, film industry luminaries signed a petition to release Roman Polanski from a Swiss pris
...[详细]The U.S. will no longer have the final say on internet domain names
The National Telecommunications Information Admistration (NTIA) announced via 。 blog post。on Tuesday
...[详细]Scary footage shows woman plunging into frozen lake to rescue stranded dog
Footage of a woman wading into an icy lake to rescue a stranded dog has gone viral. 。SEE ALSO:Firefig
...[详细]Scary footage shows woman plunging into frozen lake to rescue stranded dog
Footage of a woman wading into an icy lake to rescue a stranded dog has gone viral.。SEE ALSO:Firefig
...[详细]This phone company is turning heads by being more ambitious than Apple
When it comes to smartphones, everyone looks to Apple or Samsung or any of a handful of established
...[详细]This weird squid looks like it has googly eyes, guys
Internet, meet your new spirit animal.。Scientists aboard the research vessel the E/V Nautilus, off t
...[详细]These startups pitch in freezing water to get sweet, sweet funding
You’ve likely heard of an elevator pitch, but have you heard of an ice hole pitch? SEE ALSO:Ev
...[详细]Researchers create temporary tattoos you can use to control your devices
How people are exercising their 'Right to be Forgotten' on Google