OK, ladies, let’s get in formation… for the new Beyoncé/Peloton collab we’ve all been waiting for.
That’s right. The most highly requested artist for Peloton workouts, according to the company, is joining with the exercise giant to celebrate Homecoming season. Every fall, historically black colleges and universities celebrate the Homecoming tradition, but with COVID-19, celebrations have shifted online. And now, Beyoncé and Peloton are working together to create Homecoming-themed workouts for Peloton members.
According to Peloton’s blog, the workouts will span several categories, from the company’s well-known spin classes to running, strength, and yoga classes. In addition to offering total access to Beyoncé content for all paid members, the company will be gifting several two-year Peloton Digital memberships to students at HBCUs.
The schools include Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University. Peloton has also committed to continuing to build relationships with these schools and to increase recruiting efforts for internships with the company in the future.
According to Fast Company, the partnership boosted Peloton’s stock price this morning, up 3.38 percent to $103.39 in premarket trading.
This social-minded promotion is not the first HBCU-focused initiative for Beyoncé, either. The pop queen has long been an HBCU advocate, creating scholarshipsfor students, enlisting HBCU dancers and bands for her documentaryand Coachellaperformance, and now focusing on infusing HBCU culture into the prominent workout lifestyle.
The Beyoncé content will be available on the Peloton app, which offers a 30-day free trial, and via the Peloton Bike, Bike+, and Tread+. I don’t know about you, but I might have to sign up justfor this.
(责任编辑:探索)
J.K. Rowling makes 'Harry Potter' joke about Olympics event
What the iPhone X means for the iPhone 11
'Metroid' is finally back and the reviews are GREAT
Emmys predictions 2017: Who'll win Best Drama without Game of Thrones?
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'These glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]The Miami Airport is showing us how to use Twitter during a disaster
The people running social media for Miami International Airport deserve some hazard pay.The airport'
...[详细]Emmys predictions 2017: Who'll win Best Drama without Game of Thrones?
After a record-breaking number of wins last year, the Iron Throne sits vacant at the 2017 Emmys, wit
...[详细]Weather Service issues a rare warning as Hurricane Irma slams Florida
When it comes to weather alerts, we’ve all seen the colorful boxes plastered on TV screens, an
...[详细]Plane makes emergency landing after engine rips apart during flight
A Southwest Airlines flight bound for Orlando, Florida, made an emergency landing Saturday morning d
...[详细]Even Jennifer Lawrence was 'shaken' after seeing 'mother!'
Reactions to Jennifer Lawrence's new movie, mother!, seem to be all over the map, and no one quite s
...[详细]New 'Rick and Morty' fan theory makes a scary amount of sense
SPOILER ALERT: If you have not yet watched season 3 episode 7 of Rick and Morty'The Ricklantis Mixup
...[详细]Will the U.S. help Mexico after a massive earthquake killed dozens?
In the short time between the immense flooding in Texas wrought by Hurricane Harvey and the destruct
...[详细]Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
The release of Frank Ocean's
。 Blonde。is a cause for celebration to the fans who waited four years fo
...[详细]Apple's macOS High Sierra will launch on Sept. 25
The next version of Apple's desktop operating system, macOS High Sierra, will launch on Sept 25, App
...[详细]Photos show the Blue Cut fire blazing a path of destruction in California

Even Apple admits Face ID can't fully secure your sensitive data
