Millennial weddings come with a basically compulsory social media component these days, and one woman is taking advantage.
After dealing with wedding overload (19 ceremonies over the past two years), Los Angeles-based magazine editor Marielle Wakim had witnessed her fair share of bridal processions, wedding veils and best man toasts.
She'd also seen the rise of the wedding hashtag, a short phrase that's usually an overly cutesy blend of the bride and groom's names or a trying-too-hard nod to how they met.
SEE ALSO:Uber taps the big fat Indian wedding seasonIf you've been to a wedding in the last few years, you'll know it. The wedding hashtag can be found on everything, starting with invitations and the wedding website, and then plastered onto napkins, photo booth pictures and and centerpiece displays at the reception.
They've become as expected as a bouquet toss.
Credit: Katie Kett PhotographyWakim started offering to help some of her many soon-to-be-married friends come up with something clever for the special day's Instagram posts, and she realized she could monetize the phenomenon.
Last month, Wakim launched "Happily Ever #Hashtagged," with package deals for her hashtag-making services. The simplest start at $40, while $115 gives couples three options, plus two more for any bachelor and bachelorette parties.
"People can't think of that notch-more clever of word play," she told Mashable in a phone call Friday. "That's why they hire me."
Today's couples don't want a generic #SmithWedding2016, but something that reflects who they are, whether that be super romantic, mega cheesy or more quirky.
Molly Goldbach + Chad Tempo | #MollyPicksUpTheTempo You couuuuuuld just use your hashtag on social media...or you could be a baller and put it on the side of A BUS. 💍👰🏻🚌🙌🏻🍾
"People are always trying to add a really personal touch to their day," Wakim said, which she thinks makes her service that much more appealing.
Thanks to her magazine training, Wakim said she's a prime punning expert, which she believes is a big part of building a catchy hashtag. (Wakim was the source of the viral asparagus water ridiculousness at Whole Foods, so she seems to know what resonates.)
For her clients she tries to avoid the obvious, because that's why they're paying her. She usually starts with rhyming and combinations of first and last names and working in any idioms. She has customers fill out a survey with nicknames, wedding details and back stories, which all help her process.
For one couple with the last name Ferris, a Ferris wheel proposal story and Ferris wheel decor planned for the event, she came up with #WheelyInLove. Another for sillier pair Maggie and Charlie became #CharMagweddon.
Maggie Gottlieb + Charlie Madsen | #CharMagweddon ⠀⠀⠀ Is anyone else obsessed with the idea of hashtagged cocktail napkins, or is it just me? 📸: @katiekett ⠀⠀⠀⠀
"They are deceptively difficult to come up with," she said, since it's not just what the hashtags sound like spoken aloud but how they look written down -- without any gaffes or unintended innuendo.
In the past week, Wakim's received a flurry of media attention, and she claimed her business has since quadrupled. "I'm going to be hashtagging my face off," she said about her side hustle.
As for her own wedding hashtag, if the 29-year-old one day decides to tie the knot, "How will I ever pick?" she mused. The pressure is on.
TopicsSocial Media
(责任编辑:焦點)
Pokémon Go is so big that it has its own VR porn parody now
香菇粉絲蒸排骨的做法
Australia vs. England 2024 livestream: Watch T20 World Cup for free
Google Search algorithm documents have leaked. Here's what experts are saying.
Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scannerFlorida hurricane forecast remains uncertain, but trends in state's favor
For days, a war has been raging between two of the premiere computer models used to help predict the
...[详细]Best garage camera deal: Take 42% off the myQ Smart Garage Door Video Keypad at Amazon
SAVE $42: As of June 11, get the myQ Smart Garage Door Video Keypad at Amazon for $57.99, $42 off it
...[详细]Samsung Galaxy Watch 7 specs leaked by Amazon
Samsung's Galaxy Watch 7 is likely officially coming on July 10, but we now know some of the specs a
...[详细]Best garage camera deal: Take 42% off the myQ Smart Garage Door Video Keypad at Amazon
SAVE $42: As of June 11, get the myQ Smart Garage Door Video Keypad at Amazon for $57.99, $42 off it
...[详细]Is Samsung's Galaxy Note7 really the best phone?
On this week's 。 MashTalk。, Lance, Pete and I talk about the new hot smartphone in town: Samsung's Ga
...[详细]9 Twitch streamers to guide you through the new Elden Ring DLC
If you’re a gamer, you’ve probably engaged in a few conversations about the new Elden Ri
...[详细]Apple plans to work with Google’s Gemini, other AI models
Apple isn't done incorporating other companies' AI models into its products.That's according to Crai
...[详细]Leaked Google database affects cars caught on Google Maps, children's privacy, and more
A new internal database leak has revealed thousands of privacy incidents at Google over a span of si
...[详细]The Weeknd teases new music in Instagram post
The Weeknd is approaching.。 The Grammy award-winning singer looks to be in full third-studio-album m
...[详细]Eubanks vs. Sinner 2024 livestream: Watch French Open for free
TL;DR:Live stream Christopher Eubanks vs. Jannik Sinner in the 2024 French Open for free on 9Now, Fr
...[详细]