由於最近幾年的利物成功 ，利物浦在足壇的浦索聲望也逐漸水漲船高。2019-20賽季的每年英超冠軍以及2018-19賽季的歐冠冠軍，讓利物浦在歐洲足壇的镑为世風頭一時無兩 。據《每日郵報》的球衣消息 ，紅軍如今希望將聲望值的赞助提升兌現在商業收入上。
如何兌現？将成界第《每日郵報》指出 ，利物浦如今就在球衣的利物胸前廣告合同中做文章 。利物浦當下的浦索胸前廣告是由英國金融服務公司Standard Chartered讚助的 ，雙方簽訂了一份為期至2022-23賽季結束的每年合同，讚助金額為每年4000萬英鎊 。镑为世據悉 ，球衣雙方對於目前的赞助合作都感到滿意 ，並且已經展開了就未來繼續合作的将成界第對話 。
不過在利物浦看來，利物鑒於球隊這些年來的成功，他們理應在合同上獲得更豐厚的回報 ，這意味著Standard Chartered需要將他們4000萬英鎊的年讚助費用翻倍 ，來讓雙方間的合作持續下去。據《每日郵報》的報道，利物浦會要求每年8000萬英鎊的讚助費用 ，這會讓紅軍的球衣成為世界上最貴的那個。
（編輯 ：巴伐利亞南大王）
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