“你欺負我一陣子,那我就‘報複’你一輩子 。”
不久前的情人節,劇集《冰糖燉雪梨》發布了一張撒糖海報,高甜文案搭配男女主的甜蜜對視讓一眾粉絲大呼上頭 。
該劇由新生代超級花旦吳倩 、張新成主演,剧集《香蜜沉沉燼如霜》原創團隊製作,改編自酒小七超甜原著小說,講述的是一段青梅竹馬追夢成真的冰上奇緣故事,將於3月獨家登錄優酷 。
不難看出,《冰糖燉雪梨》正是一部時下最火的小甜劇 。憑借輕鬆 、优酷生活化的冰糖不爱劇情與快節奏 、高糖度的炖雪待甜愛情故事,甜寵劇從電視時代到網絡時代一直經久不衰 、爆款頻出 。梨计畢竟,剧集甜甜的戀愛誰會不喜歡呢?盡管現實生活中完美的愛情可遇不可求,人們依然可以把對愛情的向往寄托在劇的身上。
況且正值特殊時期,人們每日都處於負麵信息爆炸的環境中,治愈係的小甜劇正是最好的“精神安慰劑”——疫情太苦了,不如幹了這碗“小甜劇” 。
不僅浪漫的愛情是用戶的心頭好,《冰糖燉雪梨》的另一要素“運動”也正符合當下市場口味 。眾所周知,冰糖不爱2020年是體育大年,有史上覆蓋城市最多的歐洲杯,有全球最大的盛事東京奧運會,即將在中國舉行的2022年北京冬奧會也已進入營銷周期。這一波熱潮漫延到劇集領域,炖雪待甜體育題材持續升溫 。而《冰糖燉雪梨》涉及冰球 、花滑等多種冰雪運動,可以在情感之外帶領用戶領略體育競技的魅力 。
甜蜜愛情+運動競技+熱血青春,《冰糖燉雪梨》可是說是食品飲料 、日化美妝 、3C產品 、APP等品牌不容錯過的優質資源 。期待春暖花開,甜蜜如約而至 。
(责任编辑：知識)
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