The Federal Communications Commission (FCC) might be stepping up the country's AI enforcement mechanisms, as the organization explores new rules for disclosing the use of AI in political ads.
According to a new Notice of Proposed Rulemaking released this week, the commission is beginning initial investigations into nationwide requirements for labeling AI used in political advertising on TV and radio. The FCC will explore mandates for live, on-air and written AI disclosures and, most divisively, will work to define the scope of "AI-generated content."
Proposed rules could apply to cable operators, satellite TV providers, and radio providers, but would not affect internet streaming services.
"The use of AI is expected to play a substantial role in the creation of political ads in 2024 and beyond, but the use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the potential use of 'deep fakes' – altered images, videos, or audio recordings that depict people doing or saying things that did not actually do or say, or events that did not actually occur," the FCC writes. The rules would leverage powers provided to the FCC via the Bipartisan Campaign Reform Act.
FCC chairwoman Jessica Rosenworcel called on fellow regulators to explore AI safety in the proposal's news release, writing, "As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.”
Notably, the FCC's proposal isn't exploring an outright ban of AI-altered content in political advertising, despite growing concern, and the proposed rule making process will not result in a finalized set of requirements for at least several months.
Until then, the onus for AI labeling sits with individual companies and AI developers themselves.
TopicsArtificial IntelligenceFCCSocial GoodPolitics
(责任编辑：知識)
Mom discovers security cameras hacked, kids' bedroom livestreamed
Agatha was the biggest missed opportunity of 'WandaVision'
Venmo now lets users buy and sell Bitcoin and Ethereum
DoorDash can now deliver COVIDDog elected for third term as mayor of Minnesota townDonald Trump's tangled web of Russian influence
Donald Trump has had ties to Russia for decades, but they've thickened as his campaign for the White
...[详细]Iceland volcanic eruption: Feast your on eyes on fresh lava flows
Earth's grandeur is spilling out.The Icelandic Meteorological Office reported Friday evening that la
...[详细]Google makes it easy to pay for transit and parking in Maps and Pay
Google is integrating ways to pay for parking and transit fares right into its Maps app. On Wednesda
...[详细]DoorDash can now deliver COVID
The DoorDash app is no longer just for ordering pizza or late-night snacks — it'll now help yo
...[详细]Tributes flow after death of former Singapore president S.R. Nathan
The Singaporean government has announced that former president, 92-year-old Sellapan Ramanathan (wid
...[详细]Lyft offers free rides to COVID
Earlier this month, Uber announced free and discounted rides to Walgreens pharmacies for COVID-19 va
...[详细]'The Office' stars chat about the show's hilarious 'Survivor Man' episode
In 2007, while millions of people were obsessing over The Office, Steve Carell was obsessing over th
...[详细]Google Maps now lets you draw missing roads and add real
Google Maps has updated how you report new and missing roads on desktop, allowing you to draw them d
...[详细]New Zealand designer's photo series celebrates the elegance of aging
Not only is age nothin’ but a number -- it can be a asset when it comes to style. 。 That’
...[详细]Border agents can search phones without a warrant, court rules
Customs and Border Protection agents once again have a green light to freely search the phones and c
...[详细]