With the NBA, NFL and other pro sports leagues already embracing Snapchat, the NHL is throwing its hat in the ring — er, on the ice — by incorporating Snapchat Spectacles into its fan experience. 。
SEE ALSO:Sextacles: How Snapchat's new Spectacles are being used in the sack 。The Minnesota Wild used Snapchat's video-recording glasses — which wirelessly transfer 10-second video to a user's Snapchat app — to capture behind-the-scenes action, including pre-game warmups, locker room shots and T-shirt canon firing, at a game in November.。
By breaking out the Spectacles, Minnesota is the first professional sports team to use wearable. Snapchat partnered with advertising agency space150 to pull it off. 。
"We're always looking for new ways to bring our fans closer to the team and the game," Phil Ervin, digital managing editor and content strategist for the Minnesota Wild, said. "The Spectacles certainly delivered, providing a cool, new point-of-view that was really simple to execute." 。
Thanks for signing up! 。
Snapchat has emerged as one of the premier social media networks for sports. It launched deals with the NFL and NBA to show game highlights on the app's Discover tab, and players are also embracing the app for personal use. 。
Spectacles could be a game changer for the way sports fans see the action too, though it's much more likely that we'd see it used in a non-game situation — like a goalie snagging pucks from his teammates or an outfielder taking fly balls. 。
It might not happen soon, considering how tough Snapchat is making it to get a pair, but it looks like Snapchat is here to stay, at least in the world of sports. 。
Featured Video For You 。
(责任编辑：時尚)
Visualizing July's astounding global temperature records
With the new iPhone SE, India finally gets its decent, cheap iPhone
Oculus software update harnesses power of new Gear VR controller
Snake on a plane hitches a ride to New Zealand, which has no snakesMajor earthquake and multiple aftershocks rock central ItalyMan stumbles upon his phone background in real life
Life imitates tech. Or, perhaps it's the other way around.Reddit user xbshooterwas traveling near Sa
...[详细]Director with bad Rotten Tomatoes ratings slams Rotten Tomatoes
Are loving movie reviews and reading their Rotten Tomatoes ratings mutually exclusive? Apparently, a
...[详细]Donald Trump finally provided a clue about NASA's future
President Donald Trump is bringing back the National Space Council. On Tuesday, Vice President Mike
...[详细]Yes, of course, someone from Congress apparently edited the 'celibacy' Wikipedia page
For a Congress that, in part, wants to defund Planned Parenthood and roll back access to contracepti
...[详细]Despite IOC ban, Rio crowds get their political messages across
The Olympics aren't meant to be a place for political expression -- the International Olympic Commit
...[详细]'D*ckhead' escape dog somehow knows how to catch trains all over town
Some dogs are just born to run. And cause their owners headaches.Or in the case of escape artist Boy
...[详细]Pete Souza joins chorus gloating over Trumpcare failure with epic Instagram
The schadenfreude online when Trumpcare collapsed for a second time was deafening. However, amid all
...[详细]7 heartwarming predictions we have for the 'Love Actually' reunion
Love Actuallywill soon be all around again, thanks to NBC's Red Nose Day Special.The trailer for the
...[详细]Florida hurricane forecast remains uncertain, but trends in state's favor
For days, a war has been raging between two of the premiere computer models used to help predict the
...[详细]Kellyanne Conway's tweet about Hillary's emails is coming back to haunt her
FBI investigations may come and go, but tweets? Tweets are forever.Kellyanne Conway can surely attes
...[详细]Pokémon Go is so big that it has its own VR porn parody now
Google Translate app is now available in China
