在葡萄牙對陣匈牙利的賽前新聞發布會上，C羅挪走了桌上擺放的博格巴发布兩瓶可口可樂 ，並呼籲大家盡量多喝水 。次倒C羅的啤酒這一舉動 ，使得可口可樂在30分鍾內股價下跌超過1% ，有样資產總額縮水達到40億歐元 。学样效仿在法國對陣德國的博格巴发布賽後新聞發布會上 ，博格巴複刻了C羅的次倒舉動 。隻不過這次 ，啤酒博格巴針對的有样對象是喜力啤酒 。
在博格巴身前的学样效仿桌子上 ，擺放著兩瓶可口可樂 、博格巴发布一瓶喜力啤酒和一瓶礦泉水 。次倒博格巴在落座之後 ，啤酒很快拿起了喜力啤酒 ，然後將皮球放在了地麵上 。通過這種方式 ，博格巴表達了對酒精飲品的態度 。
C羅針對可口可樂 ，博格巴則針對喜力啤酒 。C羅導致可口可樂股價下跌，博格巴的舉動是否也會讓喜力啤酒蒙受重大經濟損失呢 ？作為個體 ，球員們在對待飲料 、酒水時有個人好惡是再正常不過的事情了 。但可口可樂和喜力啤酒就是歐足聯官方合作夥伴，球員們的這種做法 ，隻會讓歐足聯處境尷尬 。不出意外的話 ，歐足聯會很快對C羅、博格巴進行處罰 ，以免更多的球員做出類似的舉動 。這種處罰 ，很大概率是經濟上的罰款。
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