LOS ANGELES -- Daytime TV just got a bit sexier with CBS' new digital series Not Safe for Daytime.
The short form videos, available on CBS' YouTube channel, will feature skits, pop culture parodies and viral video spoofs from stars of The Price is Right, Let’s Make a Deal, The Young and the Restless, The Bold and the Beautifuland The Talk.
While CBS Daytime has been No. 1 during the day for 29 consecutive years, the digital series is a way to both thank existing fans and attract new ones.
Currently, CBS Daytime shows rack up about 28 million viewers each week.
The shows collectively have more than 5.1 million followers across CBS Daytimes' various official social media channels.
SEE ALSO:'Person of Interest' no longer of interest to CBS"We don’t take [being No. 1] for granted, and we’re always looking for ways to be bigger, better and bolder tomorrow than we were today," Angelica McDaniel, executive vice president of CBS' Daytime programs and syndicated program development, told Mashable. "This series is an extension of that idea. We needed to challenge ourselves and take our content to the next level."
The idea is to "go above and beyond" just posting episodes to CBS' website and promoting them on social media.
"We need to evolve and it’s so important we are evolving at the same pace that our viewers are," McDaniel said.
CBS Daytimes' upcoming videos, as described by CBS, can be found below:
"Actor Pierson Fodé of The Bold and the Beautifulspoofs sexy fast food burger commercials."
"Inspired by the YouTube viral videos for “Draw My Life,”The Talkhost tells her entertaining life story while humorous drawings illustrate her narrative."
"Inspired by popular video challenges featured on YouTube, The Young and the Restlessactors whisper fun phrases to one another while wearing noise cancelling headphones."
"The Talkhost tries to cut in line at The Price is Right, but finds out what happens when Underwood runs into the show’s announcer, George Gray."
"Announcer Jonathan Mangum of Let’s Make a Dealpitches game ideas to Zonk favorite characters, The Donkey, Gorilla and Turtle, that could put them out of work."
Credit: CBS Daytime"The series was our opportunity to grab [our viewers] attention in a fun and original kind of way," McDaniel added. "We get that our viewers are on the go, so we're saying take this digestible nugget with you."
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