孫興慜在韓國的高人氣 ，在巴西人眼裏也是盛赞孙兴收入史無前例的 。即使在非體育領域 ，慜韩马孫興慜也有很高的国内广告關注度 。
在巴西科技媒體33Giga一篇題為《新內馬爾 ：讓我們看看孫興慜》的年狂文章中 ，重點介紹了這位在韓國家喻戶曉的揽亿足球明星 。在這篇報道中，巴媒孫興慜被稱為韓國的盛赞孙兴收入內馬爾，不僅僅是慜韩马在足球領域 ，孫興慜已經成為了韓國的国内广告國民級明星 。
作為本賽季英超聯賽的年狂最佳射手 ，孫興慜的揽亿名字開始被對歐洲足球不感興趣的外國人所熟知 ，同時 ，巴媒巴西媒體的盛赞孙兴收入報道中還披露了孫興慜球場之外的收入情況 ：孫興慜僅靠廣告一年就賺了8000萬雷亞爾（約合1.1億人民） ，此外 ，慜韩马他還與K-pop明星一起成為焦點 。目前 ，孫興慜即將推出自己的服裝品牌NOS7 。
根據韓國企業聲譽研究所6日發布的2022年6月廣告品牌聲譽數據分析結果顯示 ，孫興慜在品牌聲譽指數中排名第二，僅次於歌手李知恩 ，第三名是防彈少年團 。
孫興慜的國際知名度歸功於他會說多種語言 。除了母語外 ，他還精通英語和德語 ，並且 ，孫興慜的存在能夠幫助托特納姆熱刺吸引韓國讚助商——錦湖輪胎自2016年起成為托特納姆熱刺的讚助商 。（編輯 水土）
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