由鄧超、鹿晗 、台铃陳赫等超強豪華組合加盟,新综2020最期待的綜藝節目《哈哈哈哈哈——很高興遇到你》(以下簡稱:哈哈哈哈哈)正式定檔,11月6日起每周五晚8點在愛奇藝 、騰訊視頻等平台正式上線 。艺哈尤為值得一提的哈哈哈哈是,作為《哈哈哈哈哈》節目合作夥伴,台鈴電動車將以節目官方指定電動車的身份亮相該節目,並與代言人鄧超一起開啟精彩的“綜藝之旅” 。
代言人+新綜藝:台鈴攜手鄧超跑得更遠
《哈哈哈哈哈》是一檔公路電影式的開放真人秀綜藝 。節目嘉賓將從中國東部出發橫貫整個中國,邓超电动电动最終抵達中國西北地區 。旅途中會遭遇哪些突發狀況?鹿晗明星嘉賓會碰撞出什麽樣的火花?新的綜藝形式讓觀眾們充滿好奇。而通過《哈哈哈哈哈》的陈赫车成车綜藝名稱我們不難推斷,這必定是一場爆笑 、減壓的组合指定綜藝盛宴 。
更有趣的是,台鈴電動車的代言人鄧超恰恰也是《哈哈哈哈哈》的常駐嘉賓 。台鈴電動車與品牌代言人同時出現在一檔全新綜藝中,這也讓節目充滿話題性 。
眾所周知,自2019年7月簽約鄧超以後,台鈴全新廣告大片在央視及各大衛視平台頻頻刷屏,鄧超儼然已經成為台鈴電動車的品牌形象標簽之一。而本次綜藝合作,將會是台鈴與鄧超在綜藝節目中的首次同框,期待值爆棚!
打透年輕圈層,台鈴開辟“綜藝專屬賽道”
2020年,是台鈴在綜藝節目中頻頻刷屏的一年。從年初獨家冠名國內首檔都市觀察類美食紀實綜藝節目《親愛的,來吃飯》,到年中讚助戶外競技真人秀節目《奔跑吧》,再到目前正在熱播的勵誌專業音樂評論節目《中國好聲音》,台鈴與不同類型的綜藝節目展開合作,不僅實現了品牌聲量的爆炸式增長,也在品牌年輕化的新征程中大步闊進!
而此次與《哈哈哈哈哈》展開合作,台鈴又一次以領跑者的姿態踏上“綜藝賽道”,實現了全年無間斷式的品牌植入曝光 。與此同時,這也是在行業消費趨勢向年輕化轉變的新形勢下,台鈴應對市場變化,彰顯品牌活力的戰略舉措 。
在影響年輕圈層方麵,顯然《哈哈哈哈哈》有著得天獨厚的優勢:從節目形式來看,公路行進式戶外真人秀在國內綜藝中並不多見,創新性的場景營造與內容設置會對年輕人具有強大的吸引力;嘉賓陣容方麵,鄧超 、陳赫、鹿晗等超人氣明星以及張顏齊 、王勉等新晉“小鮮肉”,都擁有龐大的年輕粉絲群體;從播出平台來說,騰訊視頻和愛奇藝兩大網絡視頻平台聯合獨播,受眾更加年輕化 。
可以預見的是,隨著《哈哈哈哈哈》節目的播出,台鈴將借助該綜藝釋放更加強大的品牌能量,全麵占領年輕消費群體心智,在未來具有前瞻性的市場競爭中占據先發優勢 。
年度壓軸綜藝《哈哈哈哈哈》先導片11月6日起上線,台鈴攜手《哈哈哈哈哈》,為你的歡樂“無限續航”!這一次,台鈴電動車作為明星座駕亮相現場,又會有什麽樣的精彩表現?歡樂旅行團即將快樂啟程,敬請期待!
(责任编辑：綜合)
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