Just what were the ad execs for Chinese laundry detergent company Qiaobi thinking when they came up with their most recent commercial which is now airing on Chinese TV and cinemas?
The 50-second spot promoting the company's laundry detergent features a Chinese woman doing her laundry when she's interrupted by a black man covered in paint splatter.
The man flirts with her from the doorway until she signals for him to join her in the laundry room. The moment he reaches her, she shoves detergent in his mouth and pushes him into the machine.
SEE ALSO:Snapchat under fire for 'racist' Bob Marley filterScreams can be heard from the machine as the laundry is being done and when the woman opens up the cover after the load is done, a Chinese man emerges and she smiles happily.
The commercial ends with Qiaobi's tagline in Chinese which translates to: "Change begins with Qiaobi."
Needless to say, since the commercial made it onto airwaves, netizens have been outraged by its blatantly racist message.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
This is not the first time that the Chinese media has been accused of racism. In December last year, Disney China copped a lot of heat for altering the Star Wars: The Force Awakenspublicity posters in China where Luipita Nyog'o's Maz Kanata was removed and John Boyega's Finn notably shrank down.
According to news.com.au, Qiaobi's ad is a remake of an Italian commercial created for Coloreria laundry detergent a decade ago. However, the Italian version had the message "coloured is better" behind it.
For the Coloreria ad, a woman is shown putting a white Italian man in the washing machine and happy to see a black man come out of it after the washing was done.
Have something to add to this story? Share it in the comments.
TopicsRacial Justice
(责任编辑：休閑)
'Rocket League' Championship Series Season 2 offers $250,000 prize pool
The real reason you want an iPhone X
Trump is spending almost $2 million on White House redecorating
Forget burgers, Ukrainians want an emoji for BorschtThis German startup wants to be your bank (without being a bank)The Weeknd teases new music in Instagram post
The Weeknd is approaching. 。 The Grammy award-winning singer looks to be in full third-studio-album m
...[详细]'Star Trek: Discovery' throws viewers for a (time) loop, and it's magical
For a show involving cosmic fungus and a giant tardigrade, Star Trek: Discoveryhas been pretty serio
...[详细]Europe is getting its first underwater restaurant and the rest of the world should take note
Move over Seaworld, there's a new attraction in town and you can eat there.A Norwegian architecture
...[详细]Netflix suspends House of Cards production over Kevin Spacey allegations
Netflix confirmed Monday that House of Cards' sixth season would be its last, but on Tuesday the com
...[详细]Fyvush Finkel, Emmy winner for 'Picket Fences,' dies at 93
NEW YORK (AP) — Actor Fyvush Finkel, the plastic-faced Emmy Award-winning character actor whos
...[详细]Why AI provides a fresh opportunity to neutralize bias
Humans develop biases over time. We aren’t born with them. However, examples of gender, econom
...[详细]The fight against alleged secret Facebook eavesdropping
These days, Facebook seems to know more about you than you do. From eerily accurate "people you may
...[详细]Chrissy Teigen swears she'll never use Twitter's new 280
Twitter just doubled its upper character limit, and not everyone's psyched. Especially hardcore twee
...[详细]Researchers create temporary tattoos you can use to control your devices
In the future, your tattoos could be much more than just ink designs. 。Scientists have created a new
...[详细]These dudes just can't comprehend their friend's false eyelashes
Surefire way to freak out your friends: false eyelashes.Take 18-year-old Jade Zanatta, for example,
...[详细]What brands need to know about virtual reality
A woodpecker is smashing car mirrors all around Georgia community
