在本輪12強賽中 ，韩媒韩国韓國隊在主場球迷的队战当天見證下 ，憑借孫興慜和金英權的胜伊破門，最終以2比0戰勝伊朗隊登頂榜首 。朗后根據韓國媒體的国内報道，這場比賽備受全國矚目，啤酒也令韓國的销量啤酒銷量猛增 。
賽後數據顯示 ，增长韓國隊全麵占優，韩媒韩国最後在主場6萬多球迷的队战当天見證下贏得了一場酣暢淋漓的勝利 。毫無疑問 ，胜伊韓國隊能夠戰勝強大的朗后伊朗隊足以令韓國民眾興奮不已 ，據統計，国内與比賽前一天相比 ，啤酒韓國國內24日的销量啤酒銷量增長21% ，下酒菜的銷量增長17%。而零食和解酒飲料也分別有14%和26%的上漲 。從時間上看 ，晚上7點到8點啤酒銷售額增長率為36% ，與前一周相同時間相比漲幅最高 ，比賽結束後的晚上10-11點增長率為26%居第二位。
一位超市負責人表示 ：“考慮到啤酒賣得最好的時間段是晚上8-9點這一點，估計是顧客們為了一邊看足球比賽一邊一起享受而提前購買了啤酒 。”
（leiyu）
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