歡喜首映於9月12日在北京三裏屯U.BxBloom Bar舉辦了一場“歡喜匯”觀影活動,現場放映了當天在歡喜首映APP獨家上線的影片《拳壇女王:凱蒂》 。舒適私密的女王放映空間讓觀影回歸純粹的享受,真實勵誌的傳奇故事令現場觀眾沉浸其中,在光影變換間被體育精神所感染。
《拳壇女王:凱蒂》熱血獻映 勵誌成名史觸動觀眾
本次活動放映影片《拳壇女王:凱蒂》於9月12日獨家上線歡喜首映全平台 。該片由羅斯·惠特克執導,亮相記錄了愛爾蘭女拳手凱蒂·泰勒拿下奧運冠軍 、走出人生低穀期 、欢喜汇观轉型職業拳擊手的影活全過程 。影片以觀察視角呈現拳壇女王的动励生活點滴,用流暢平穩的語言彰顯體育精神,極具張力的影像風格和熱血沸騰的比賽畫麵代入感極強。觀眾無一不被凱蒂的志出堅持和拚搏觸動,不少來觀影的拳擊運動愛好者直言影片“夠燃夠熱血”“太感動直接看哭了”等 。
作為一部體育題材紀錄片,本片在還原賽場殘酷的同時,還著重刻畫家人、朋友與凱蒂之間的拳坛拳燃秋情感互動 。親情和友情成為支撐凱蒂不斷奮進的女王動力,也感染著銀幕前的觀眾 。正逢中秋將至,凯蒂影片所呈現的家庭溫情十分契合闔家團圓的節日氣氛,觀眾們在影像中感受真情,於鏡頭中找尋共鳴 。
打破傳統觀影模式 “歡喜匯”精品品質獲讚
“歡喜匯”觀影活動是由歡喜首映主辦的品牌化線下精品觀影活動,通過甄選平台佳片線下放映,邀請知名嘉賓映後對談的方式,打造線上線下聯動的會員服務體係 。自7月初開展至今,欢喜汇观自在輕鬆的觀影體驗、獨家精選的影活優質內容 、知名影人的近距離互動,引發眾多資深影迷分享和討論 。本次活動聯合方U.BxBloom Bar以複古優雅的風格著稱,原木色基調的不俗設計和精致愜意的觀影環境,備受到場觀眾好評 。
目前歡喜首映的獨播作品包括《瘋狂的外星人》《江湖兒女》《天上再見》《貼身保鏢》等,多元類型滿足用戶需求 。據悉,奧斯卡提名影片《無主之作》《永恒之門》 、北京國際電影節獲獎影片《戰火球星》等也將相繼登陸歡喜首映平台 。
市場公關聯絡
市場公關總監:金 笛 [email protected]
市場公關主管:薑涵育 [email protected]
(责任编辑：知識)
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