6月4日至6月9日 ,恭王2018“錦繡中華—中國非物質文化遺產服飾秀”係列活動在北京恭王府盛大上演 ,府上活動期間共有11場以中國非物質文化遺產為主題的演非遗服娱乐服飾秀和“非遺進景區”群眾體驗服飾秀的展演 ,秀色娛樂旗下秀色直播平台全程參與聯動直播,饰秀為觀眾呈現了一場華美的秀色 、創意的全程“中國時裝秀”。

非遺創意秀 為傳統披上“時尚外衣”
“錦繡中華——中國非物質文化遺產服飾秀”是联动極具中國特色、中國風格的直播紡染織繡類非遺活動,活動期間,恭王“藝針憶繡”、府上“白鷺為霜”、演非遗服娱乐“雲想彝裳”等共計11場非遺服飾秀亮相秀色直播間 ,饰秀為廣大網友展現了二十四節氣 、秀色苗繡 、全程蠟染、联动亮布、挑花 、手推繡、青瓷 、京繡 、夏布等多項國家級非物質文化遺產技藝項目與現代服飾設計時尚融合的服裝秀。
此次活動線下通過服裝秀展現中國傳統工藝 ,線上通過直播平台進行全程聯動直播,讓錦繡中華的非遺風采走進美好生活。


直播+非遺 文化傳承與優質內容輸出新途徑
網絡直播作為近幾年來發展起來的新興的傳播形式 ,引起年輕群體廣泛關注 ,非遺與直播的結合 ,讓在互聯網中衝浪的年輕人將目光關注到非物質文化遺產上,讓這些年輕受眾既能近距離感受傳統文化之美,又能吸收到創新的、時尚的 、活力的、體現新時代風貌的優質內容 。
在秀色直播平台上,此次活動吸引數十萬網友追捧, “相信文化會傳承下去”“一起關注守護中華文化”等聲音不絕於耳 ,此外 ,秀色娛樂主播走入恭王府,近距離采訪非遺傳承人和設計師,帶著網友去體會中國非物質文化遺產服飾秀的創新設計,身臨其境體驗非遺的文化魅力。
秀色娛樂相關負責人介紹 ,通過“直播+非遺”的全新模式,將經典與時尚相結合的中國非物質文化遺產服飾秀呈現在觀眾麵前,讓更多的年輕人了解我國優秀的非遺文化,這對於非遺文化的傳承具有很大的積極意義 。“我們非常願意 ,同時也希望更多的企業能夠參與到我國傳統文化的傳播 、傳承上 。”
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