Maybe it's a joke?
Makeup company Maybelline — arguably most famous for its slogan "Maybe she's born with it. Maybe it's Maybelline" — says it's actually happy with using Snapchat after an earlier tweet questioned its future on the app.
SEE ALSO:No, Kylie Jenner didn't wipe out $1.3 billion of Snap's market valueHere's what we know happened:
As attention gravitated toward Kylie Jenner admitting she doesn't open Snapchat anymore, Maybelline followed the confession with this tweet:
Credit: screenshot by margot grabieYeah, in a post-Snapchat redesign world, the makeup brand was asking its 665,000 followers on Twitter if it should still use the app. According to the tweet, Maybelline's channel's views had already dropped "dramatically."
The tweet received thousands of retweets and quickly the evidence was clear: About 80 percent of the nearly 7,000 people who had voted thought that brand should leave Snapchat.
Someone with access to Maybelline's Twitter account deleted the tweet shortly thereafter. But it had already garnered plenty of attention, as brands do when they tweet whatever and just half-apologize later.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
On Friday,The Wall Street Journal's Lara O'Reilly reported that the tweet was apparently a mistake by one member of the team and did not reflect the company's view.
Tweet may have been deleted
Matthew DiGirolamo, chief communications officer at Maybelline parent company L’Oréal USA, shared an emailed statement with the Journalthat emphasized the company's "strong partnership" with Snap Inc., the parent company of Snapchat.
“The tweet from an individual within our Maybelline brand in no way reflects the views of the company, nor the Maybelline brand. We have a strong partnership with Snap Inc. and are happy with the results we are seeing with the platform," the statement reads.
But he didn't deny that views are down and shared little about the actual partnership.
Mashable contacted Maybelline for comment about how its performance on Snapchat since the redesign and what the dollar value of its partnership with Snapchat is, with its daily channel and with buying Snap Ads, but representatives didn't immediately respond to the request.
TopicsInstagramSnapchatSocial MediaTwitter
(责任编辑：休閑)
Photos show the Blue Cut fire blazing a path of destruction in California
Let an 1865 dating ad give you tips on how to woo like a Victorian loverThe Knicks used a fake internet holiday to savagely troll their suffering fansWhy banning the sale of smartphones to kids is a bad ideaMichael Phelps says goodbye to the pool with Olympic goldThis weird squid looks like it has googly eyes, guys
Internet, meet your new spirit animal.
。Scientists aboard the research vessel the E/V Nautilus, off t
...[详细]Over 10,000 people descended on a glass bridge because admission was free
Don't these things have weight limits on them?More than 10,000 people flocked to one of China's glas
...[详细]Chinese schools are scaring kids off drugs with psychedelic VR simulations
This is one way to put kids off drugs. 。Children in southern China experienced the "side effects" of
...[详细]Why the hell didn't any of you tell me about Orbeez?
Life is a series of crushing disappointments, and this is no exception: I have recently learned that
...[详细]Dramatic photo captures nun texting friends after Italy earthquake
The image of an injured, bloodied nun, calmly texting friends and family in the wake of the deadly e
...[详细]Koala and dog stuck down an abandoned mineshaft get rescued
It might sound like a tired trope from a '70s television show, but somehow this koala and dog got tr
...[详细]The Knicks used a fake internet holiday to savagely troll their suffering fans
Wednesday was apparently "National Selfie Day" on some parts of the internet. Lots of people posted
...[详细]Foo Fighters announce new album, tour, festival, and world domination
Anyone who needs a Dave Grohl fix is in luck. 。 The Foo Fighters' next album, Concrete and Gold。, wil
...[详细]Dressage horse dancing to 'Smooth' by Santana wins gold for chillest horse
Okay forget everyone else -- this horse named Lorenzo is our favorite Olympic athlete now. 。Lorenzo,
...[详细]Starbucks and Lady Gaga team up for 'Cups of Kindness'
Lady Gaga and Starbucks have teamed up to bring in some cash for the Born This Way Foundation with a
...[详细]Snapchat is about to explode in popularity, report says
Girl Scouts add new cybersecurity badges to promote girls in STEM