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LAS VEGAS -- The classic Polaroid camera just got revamped for the modern day.

While Polaroid has previously launched instant print cameras mixed with digital such as with the Polaroid Snap, its newest project, Polaroid Pop, mashes digital and analog in a way that actually makes sense.

The digital camera features a 3.97-inch touchscreen LCD for framing shots and menu navigation. Boasting a 20-megapixel CMOS sensor, the pictures will definitely be clearer than the classic camera's, but some things will look the same.

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Polaroid is ditching its mini film for the Pop and bringing back the nostalgic 3x4” picture format most people associate with the brand. The classic border logo will fit around the picture, so aside from quality, it will look like a classic polaroid. However, the Pop uses ZINK Zero Ink paper, which is water- and tear-resistant and has a sticker back.

Credit: polaroid

The Pop is Wi-Fi and Bluetooth-enabled and can also act as a printer. So if you've got an Instagram on your phone that you'd like to print out, simply send it using the Polaroid Print app available for iOS and Android.

The camera has some onboard editing features, and you can edit your photos with the app, add stickers, effects and filters, and fine tune the makeup of the image, then print them out. The camera is also selfie friendly, because it's 2017 and it features a self-timer. Additionally, the camera can record 1080p video, but we're pretty sure you won't be able to print that out.

There isn't a set price, but Polaroid is aiming for the $200 range, and plans to release it in late 2017, just in time for the holidays.

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TopicsCES

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