Snapchat is about to have a couple of really good years.。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer. 。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016. 。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017. 。
Thanks for signing up! 。
The report notes that growth will likely stabilize by 2018 with only "single-digit" increases as "the Snapchat audience is expected to be substantially larger than it is today." Still, that's a huge amount of growth for a company that is already outpacing Twitter and many other rivals.
。Credit: eMarketer 。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020.。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base. 。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line.。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users. 。
(责任编辑：休閑)
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
The ending of 'You' Season 4 explained
Wordle today: Here's the answer, hints for April 1
James Webb telescope captures rare sputtering star on the brink of deathSamsung Galaxy Note7 teardown reveals the magic behind the phone's iris scannerOld lady swatting at a cat ends up in Photoshop battle
We all have that relative who gets annoyed with the cat.。This timeless photo of an old woman shooing
...[详细]
There will not be an E3 in 2023 after all — in person, online, or otherwise. The Expo was just
...[详细]Spotify takes down thousands of songs generated by AI startup Boomy
Bots beware, Spotify is cracking down on artificial streaming. Spotify took down tens of thousands o
...[详细]'Quordle' today: See each 'Quordle' answer and hints for April 1
If Quordleis a little too challenging today, you've come to the right place for hints. There aren't
...[详细]The five guys who climbed Australia's highest mountain, in swimwear
Climbing a freezing cold mountain is already hard enough work. But in briefs? Nope. 。It's too late fo
...[详细]Pear ring for singles wants to replace dating apps
If you've been on dating apps for more than a day, you know that they're exhausting. Swiping to find
...[详细]
I do not keep up with the Kardashians. I do, however, spend a significant amount of time scrolling t
...[详细]Your climate change denial TikToks are getting deleted
Happy Earth Day! TikTok is making moves to ban all climate change denial content on its platform.Sta
...[详细]Balloon fanatic Tim Kaine is also, of course, very good at harmonica
You know the old saying: the people want a president they can drink a beer with and they also want a
...[详细]Shiv Roy is the stealthy MVP of 'Succession' Season 4, episode 5
Before you start, yes, Roman Roy dramatically stole the show on a Norwegian mountain top in Successi
...[详细]
