Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.
SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.
An example of an advertisement made with Advantage+ catalog campaigns.Credit: Meta.AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.
Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.
Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.
TopicsFacebookInstagramMeta
(责任编辑：熱點)
Aly Raisman catches Simone Biles napping on a plane like a champion
Apple to launch MacBooks with better keyboards soon, report says
iPhone screen time is up thanks to coronavirus social distancing
Bravo's 'Family Karma' is an addictive and too real reality showChinese gymnastics team horrifies crowd with human jump ropeSINGAPORE -- Getting stuff done at the bank often involves having to waste part of your day standing
...[详细]Apple shuts all stores around the world — except in China
Apple will shut down all of its retail stores outside of China until March 27, the company announced
...[详细]'Me at 20' throwback pictures are the latest trend online
A whole heck of a lot of people are stuck at home and looking at screens, which has seemingly led to
...[详细]Free Speech Coalition calls for porn productions to shut down amid coronavirus
The Free Speech Coalition (FSC) is calling for an immediate, voluntary shutdown of adult productions
...[详细]
The group behind a growing list of celebrity social media breaches has struck again, this time takin
...[详细]Apple makes video and music software free amid coronavirus pandemic
Apple has made its professional-grade software for video editing and music making – Final Cut
...[详细]Sleep orgasms explained: Misconceptions, and what you should know
Having trouble sleeping?Hit Snoozeis Mashable's deep dive into how we cope with our collective insom
...[详细]The 34 best Instagram accounts to capture your hearts
Since everyone and their mother (and their dog) is on Instagram, it can be tough to separate the bla
...[详细]Xiaomi accused of copying again, this time by Jawbone
Imitation is not always the best form of flattery. 。 SEE ALSO:Xiaomi's MacBook Air clone is called, w
...[详细]Actually, wear whatever you want while working from home
I don't know who needs to hear this, but here we go: We're living through a pandemic. Wear whatever
...[详细]