Google, the internet's biggest advertising company, may be building an ad blocker.。
The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the 。 Wall Street Journal 。reported Wednesday. 。
SEE ALSO:Top ad blocker seeks 'ordinary user' to decide which ads die 。Such a tool seems at odds with the company's primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report. 。
By targeting only the most disruptive ad formats -- pop-ups, interstitials, and autoplay videos, for instance -- the hope is that less people will be driven to third-party software. Google already ostensibly bans many of these types of ads anyway. 。
Regardless, the move would no doubt cause controversy among an industry locked in a fierce battle with the growing tide of ad-blocking software. 。
Thanks for signing up!。
The Interactive Advertising Bureau, an industry trade group of which Google is a member, has likened the cottage industry of ad-blocking companies to "highway robbery," "terrorists," and "inner city crack dealers" on various occasions.。
An ad blocker could also bolster Google's already-enormous power in the digital ads market, on which it and Facebook currently have a duopoly. Were it to be widely adopted, the company would also be the arbiter of all ads people see. 。
There's a good chance that sort of arrangement would catch the attention of antitrust regulators, however. 。
Google reportedly plans to base its filter on the standards for non-intrusive advertising set by the Coalition for Better Advertising. 。
While desktop ad blocking continues to grow in popularity worldwide, its mobile form has yet to catch on much outside of Asia. 。
Featured Video For You。
(责任编辑：知識)
Nate Parker is finally thinking about the woman who accused him of rape
Wordle is downloadable, so it will always stay free
BMW iX gets a CES makeover, including color
'Wordle' phases out offensive words at NY TimesThis company is hiring someone just to drink all dayHiddleswift finally followed each other on Instagram after 3 excruciating days
On Aug. 13, 1961, Germany began construction of the Berlin Wall, perhaps the greatest symbol of the
...[详细]The creator of Instagram account indiesleaze weighs in on the 'vibe shift'
Have you heard? There may or may not be a vibe shift coming. And the vibe may or may not be shifting
...[详细]'Love Actually' made a language mistake that still haunts me
Welcome to Fix It, our series examining projects we love — save for one tiny change we wish we
...[详细]American Girl announces first Asian American Girl of the Year doll
The famed doll company announced its first ever Asian American Girl of the Year, a new doll named Co
...[详细]These glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]'Love Actually' made a language mistake that still haunts me
Welcome to Fix It, our series examining projects we love — save for one tiny change we wish we
...[详细]Apple Watch Series 8 may eliminate the Digital Crown
An Apple patent filed in 2018 and recently made available to the public shows that the company may b
...[详细]Samsung Galaxy Tab S8 Ultra has made an appearance on Samsung's website
Samsung's upcoming flagship tablet, the Samsung Galaxy Tab S8 Ultra, isn't likely to be officially r
...[详细]Did our grandparents have the best beauty advice?
Do our grandparents really know what's best?They're older and wiser, and they have no shortage of ad
...[详细]Twitter has rolled out pinned DMs on iOS, Android, and the web
Let's face it, your Twitter DMs are a mess. Your inbox is likely a long list of conversations ordere
...[详细]
