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As women around the world go on strike in celebration of International Women's Day, retailers in China are jumping on the bandwagon too. 。

Malls and some of the country's biggest shopping platforms have grabbed the chance to turn March 8 into the start of a week-long shopping sale.。

SEE ALSO:Facebook hosts 24-hour livestream event for International Women's Day。

The dominant shopping sites T-mall and Taobao, which are both run by Chinese e-commerce giant Alibaba, have plastered this slogan on their sites: "Queen's Day: Reveal your beauty."。

"Queen's Day. Reveal your beauty", read the Chinese wordsCredit: tmall。

And Chinese online make-up retailer Jumei is similarly pitching the celebration as "Goddess' Day", complete with huge promotions for their products.。

"We just want you to look good" reads the slogan in ChineseCredit: jumei 
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It's worth noting that organisers for March 8's "A Day Without A Woman", aimed at calling attention to the economic inequalities faced by women, has called on women to avoid shopping for the day.。

"Disgusting" 。

"Disgusting" 。

Some Chinese netizens are unimpressed with the commercialism of the day.。

"Queen's Day, Girls Day, Princess Day, whatever you call it, I think it's disgusting," said one user on Weibo. "You took a perfectly good celebration and made it into this."
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"Chinese women [are not just about spending money], they have to work, cook, do the laundry, take care of children, and even do square dances," another netizen posted.。

"Women's Day has already turned into a shopping festival in China," said one user on Weibo. "It is an indicator that women's economic power is rising."。

Some were just happy to receive half a day off from work. 。

Some were just happy to receive half a day off from work.。

"Got half a day off spending it with my mother -- Happy Women's Day!" one said. 。

Some brands also jumped on the bandwagon for some marketing action.。

Burger King launched a "Burger Queen" campaign in Shanghai for International Women's Day.。

The campaign features women receiving burger boxes with the question "Who is the Burger Queen?" printed on it.。

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Upon opening the box, women see a reflection of themselves through a mirror that is posted inside the box.
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International Women's Day is relatively new to China, but has gained popularity throughout the years, with some women's organisations holding national gatherings.。

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Still, much needs to be done. In 2015, five women were held in Beijing for more than a month, after they planned to stage a protest on March 8 against sexual harassment on public transport.
。Featured Video For You。Featured Video For You。Inauguration crowds are looking puny compared to Women's March crowds。

(责任编辑：娛樂)