有別於以往發布會形式,中國電信聯合B站打造了一場酷炫的數字派對 。深受年輕人喜歡的发布虛擬偶像洛天依化身 “青年一派”次元星推官,傳送“我有我樣,自成一派”的品牌精神 。
在發布會現場,中國電信同步推出了品牌客戶專屬產品“π卡” 。當天,客户中國電信5G IP形象“5G未來大使”也首次亮相 。
年輕客戶品牌“青年一派”引領潮流
Z世代青年追尋鮮明的個性特點,是充滿無限可能的個體,而勇於探索 、熱愛創造是洛天他們共同的標簽 。中國電信“青年一派”的依担元星品牌精神完美契合了這一特點 。
在玩法上,“青年一派”涵蓋多個圈層,如潮玩少年派 、樂享生活派、推官漫圈次元派 、青年一派時尚青年派 、中国電競達人派等,电信整合視頻 、音樂 、发布遊戲、購物等電信內外部優質資源,覆蓋年輕人從生活到娛樂的各個方麵,滿足用戶需求,彰顯新時代潮流態度 。
其品牌客戶專屬產品 “π卡”打破傳統套餐思維,重視個性訴求、滿足自由定製,用多少買多少,用得多送得多,針對95後Z世代贈送專屬權益。注重消費體驗,回歸消費本原,這應該是z世代青年喜歡的消費方式。“我用π卡,自成一派”,將成為下一步年輕人通信消費新熱點 。
“5G未來大使”登場,Z世代齊聚現場,嗨不停
這是一個看顏的時代,我們的審美可是很挑剔的!看到“5G未來大使”形象之後,我們不得不承認,它確實挺可愛的 。不!是非常萌,且實力強大,名副其實的用顏值和實力征服了大家!
白白的 、萌萌的5G雲網智能機器人通過AR技術,在現場和大家頻頻互動,這就是中國電信首次亮相的5G IP形象 ——“5G未來大使” 。它誕生於中國電信5G雲網實驗室,在5G時代,它無處不在,“5G未來大使”將帶來各種5G超能力,竭誠為客戶提供各種5G智能信息服務 。
在活動現場,多位Z世代青年代表,為中國電信“青年一派”發言;高燃勁酷舞團,用年輕人的方式,營造年輕人的氛圍;B站知名up主用實力為Z世代青年打CALL 。指彈演奏家陳彥宏現場激情演繹動漫串燒+鬥琴, VR作畫 、VR遊戲酷炫驚豔,全程狂送超級靚號 、麥芒9 、WIFI6路由器、VR一體機 、遊戲手柄等,驚喜不斷!
發布會隻是一個品牌故事的開始,接下來期待“青年一派”,給Z世代的消費者們上載更多的驚喜 。
(责任编辑：熱點)
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