【2019年10月7日 韓國訊】——意大利百年時尚運動品牌FILA宣布與防彈少年團簽約,邀其擔任全球品牌代言人。作為擁有全球現象級熱度及打破多項成績記錄的防弹優質潮流偶像團體,防彈少年團將成為FILA這一百年時尚運動品牌的全新麵孔。
(圖源:韓國BIG HIT娛樂公司)
據悉,本次合作將在全球範圍內展開,因此防彈少年團今後不僅會在韓國,還將在美洲 、歐洲 、任全亞洲等世界各地與FILA一同亮相 。牌代FILA希望借此合作強化“One world,言人 One FILA”的品牌戰略 。
作為FILA新任全球品牌代言人,防彈少年團將於明年年初發布的FILA品牌傳播中正式亮相,為全球消費者帶來全新的FILA運動時尚風潮 。在此次合作中,防弹FILA將融合品牌特點與防彈少年團的特質,通過多樣化的形式,使得消費者與粉絲都能夠積極參與到本次合作中來 。
“防彈少年團與其粉絲保持著真誠的溝通,同時擁有熱情積極向上的健康風貌,同FILA的品牌形象相契合。他們充滿活力 、任全個性獨特,牌代是全球品牌代言人的最佳人選,”FILA品牌官方發言人表示,“我們期待此次FILA與防彈少年團的聯袂攜手能夠相得益彰,共同引領潮流風尚。”
FILA的發言人同時提到:“我們非常高興邀請到防彈少年團成為品牌全球代言人。他們以自己的签约其新球品風格和精神鼓舞了世界,在全球範圍內擁有強大的號召力和影響力 。我們期待能以多元化的防弹方式與消費者以及防彈少年團的忠實粉絲們建立聯結並積極交流,也感謝各方給到品牌的關注與喜愛 。”
關於FILA:
意大利百年運動時尚品牌FILA創建於1911年,是FILA兄弟在意大利Biella小鎮創立的一家紡織和針織的服裝企業 。上世紀七十年代,為配合多元化發展,FILA轉向運動服飾,先後開發了網球 、高爾夫 、健身 、滑雪、登山 、籃球等係列 。秉承“LIVE YOUR ELEGANCE身悅動 心優雅”的品牌理念,FILA顛覆傳統運動形象,以意式優雅風格傳遞百年不變的熱情與活力。FILA產品以優雅簡約的設計集舒適,美感於一體;以高品質的物料及一流的剪裁在眾多國際運動休閑品牌中卓爾不群,美譽全球 。FILA產品現行銷於意大利 、英國 、德國 、法國 、美國 、中國、日本 、韓國 、巴西、俄羅斯等三十多個國家 。
(责任编辑：熱點)
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