It might be time to book yourself onto a Virgin America flight before the brand goes away forever.
Late on Wednesday, Alaska Airlines announced that Virgin America's will disappear in 2019.
After buying Virgin last year in a $2.6 billion merger, Alaska has promised to retain the "flair" that fans associate with Virgin, such as free in-flight entertainment, colourful mood lighting and upbeat music while boarding.
SEE ALSO:Computer issue forces ground-stop for United Airlines in the U.S.But apart from the frills, other aspects of Virgin will fade away. Of most material worth to travellers is Virgin's frequent flyer plan, which will soon go.
Tweet may have been deleted
The mood lighting, which used to flash Virgin's pink and purple colours onboard, will become blue. Of course, staff will wear new uniforms by 2019 as well.
Tweet may have been deleted
Virgin America's former owner, Virgin CEO Richard Branson, said in a blog post on the decision: "Many tears are shed today, this time over Alaska Airlines' decision to buy and now retire Virgin America."
Branson didn't hide his disappointment with Alaska's decision, despite the latter promising to stay true to Virgin's frills.
Say goodbye to purple and pink.Credit: virgin americaHe said: "If you miss flying Virgin America, you still have your beautiful sisters; Virgin Atlantic is starting service from London to Seattle next week, and Virgin Australia is starting direct service from Melbourne to Los Angeles the week after that."
"It is a sad (and some would say baffling) day." People on Twitter were similarly heartbroken:
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
(责任编辑：綜合)
Make money or go to Stanford? Katie Ledecky is left with an unfair choice.
Samsung Galaxy Unpacked July 2024: How to watch
Paying for porn should be the post
Netflix adds Black Lives Matter categoryDespite IOC ban, Rio crowds get their political messages acrossAustralian football makes history with first LGBT Pride Game
The rainbow flag took over Melbourne's Etihad Stadium Saturday night in a powerful statement of acce
...[详细]Restaurants face high fees from delivery apps. Uber buying Postmates will make it worse.
Nobu Shiozawa is determined to get customers his restaurant's homemade tofu and sushi without using
...[详细]In case you missed it, ChatGPT on Mac suffered a serious security issue
OpenAI released a ChatGPT app for Mac less than two weeks ago – and there's already been a sec
...[详细]How to use Apple Pay on Amazon ahead of Prime Day 2024
Amazon Prime Day 2024is coming in hot. The big savings event is on July 16 and 17, and plenty of dea
...[详细]U.S. pole vaulter skids to a halt for national anthem
An American pole vaulter took his patriotism to the next level at the Olympics. 。Sam Kendricks, a sec
...[详细]Target Circle: 20% off for teachers & college students
GET 20% OFF:Back-to-school shopping just got easier! Teachers and college students can score 20% off
...[详细]How this law is protecting child influencers in Illinois
A law protecting child influencers in Illinois has officially gone into effect. The state passed a b
...[详细]
It'll soon cost you $8,000 to buy a Tesla upgrade package, which includes some features that don't e
...[详细]'The Flying Bum' aircraft crashes during second test flight
Airlander 10, the world's largest aircraft, on Wednesday crashed at its Cardington Airfield base in
...[详细]How this law is protecting child influencers in Illinois
A law protecting child influencers in Illinois has officially gone into effect. The state passed a b
...[详细]