Just what were the ad execs for Chinese laundry detergent company Qiaobi thinking when they came up with their most recent commercial which is now airing on Chinese TV and cinemas?
The 50-second spot promoting the company's laundry detergent features a Chinese woman doing her laundry when she's interrupted by a black man covered in paint splatter.
The man flirts with her from the doorway until she signals for him to join her in the laundry room. The moment he reaches her, she shoves detergent in his mouth and pushes him into the machine.
SEE ALSO:Snapchat under fire for 'racist' Bob Marley filterScreams can be heard from the machine as the laundry is being done and when the woman opens up the cover after the load is done, a Chinese man emerges and she smiles happily.
The commercial ends with Qiaobi's tagline in Chinese which translates to: "Change begins with Qiaobi."
Needless to say, since the commercial made it onto airwaves, netizens have been outraged by its blatantly racist message.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
This is not the first time that the Chinese media has been accused of racism. In December last year, Disney China copped a lot of heat for altering the Star Wars: The Force Awakenspublicity posters in China where Luipita Nyog'o's Maz Kanata was removed and John Boyega's Finn notably shrank down.
According to news.com.au, Qiaobi's ad is a remake of an Italian commercial created for Coloreria laundry detergent a decade ago. However, the Italian version had the message "coloured is better" behind it.
For the Coloreria ad, a woman is shown putting a white Italian man in the washing machine and happy to see a black man come out of it after the washing was done.
Have something to add to this story? Share it in the comments.
TopicsRacial Justice
(责任编辑：百科)
Dramatic photo captures nun texting friends after Italy earthquake
Looks like Hillary Clinton and the internet are on the same page about this Mike Pence email thing
Sorry Queen Elizabeth, this American claims to be your rightful heir
Don't get too excited about the possibility of "President Oprah"
Aly Raisman catches Simone Biles napping on a plane like a championTwo astronauts just installed a new parking spot on the International Space Station
UPDATE: Aug. 19, 2016, 2:04 p.m. EDT
。 Astronauts Kate Rubins and Jeff Williams are back in the Inter
...[详细]Watch this Texas sports anchor elegantly attack transphobic state laws
It's not often that local Texas sports anchors—or any sports anchors, really—come to the
...[详细]'The future that liberals want' is here, it's now and it's a meme
What isthe future that liberals want? That's the question everyone's asking (and meme-ing) after ran
...[详细]Obamas sign book deal worth 'tens of millions'
Milo Yiannopoulos may no longer have a lucrative book deal, but guess who does? Barack and Michelle
...[详细]The U.S. will no longer have the final say on internet domain names
The National Telecommunications Information Admistration (NTIA) announced via 。 blog post 。on Tuesday
...[详细]
We love mayo, but perhaps not this much.Not one but two mayonnaise-based eateries are set to pop-up
...[详细]The latest from the journalist investigating the crime in Sweden
It's been a week since independent journalist Tim Pool took up InfoWars editor-at-large and alt-righ
...[详细]We love mayo, but perhaps not this much.Not one but two mayonnaise-based eateries are set to pop-up
...[详细]Twitter grants everyone access to quality filter for tweet notifications
Twitter introduced two features Thursday in an effort to give users more control on what notificatio
...[详细]Someone like boo: Adele confirms she's put a ring on it while discussing #feels
An international superstar like Adele doesn't need to confirm her marriage on the cover of a magazin
...[详细]Twitter grants everyone access to quality filter for tweet notifications
Ed Sheeran would like to do a digital duet with you
