【】

Love is branded content.

The Cut recently noticed a peculiar trend from Instagram influencers: an obsession with itcouple Blake Shelton and Gwen Stefani.  

SEE ALSO:The Internet has a lot to say about Gwen Stefani and Blake Shelton

Reality TV stars Becca Tilley (The Bachelor) and Stephanie Pratt (The Hills) recently posted very similar and out-of-place posts, within an hour of each other, highlighting the celebrity couple. They both also curiously linked to the same iheartRadio performance of the two. 

View this post on Instagram

Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletterBy signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

View this post on Instagram

The Cut notes it may not have been Shelton or Stefani's teams who brokered the sponsored social media posts -- it could have been iHeartRadio or Honda. 

Here's the duet in question: 

But the two Voicecoaches have been incredibly public about their newfound love, so perhaps an ad was the only appropriate way to say "I love you."

Stefani also posted a handful of pictures -- hopefully unsponsored -- of her and her beau from the Billboard Music Awards (where they also performed together). 

View this post on Instagram

View this post on Instagram

(责任编辑：熱點)