康巴赫品牌代言人李易峰主演的《革命者》這部新時代主旋律影片剛剛上映沒幾日,便收獲了較高的口碑 。該電影突破了多年來觀眾對於此類主旋律影片的峰主刻板印象,以一種全新的方式去呈現中國偉大的曆史,真實記錄革命先烈偉大犧牲時刻!優秀的電影質量及深刻立意正是其收獲一眾好評的核心要素 。作為廚具界創新品牌,演革康巴赫深諳此道理,自創立以來便堅守對產品品質的不懈追求,並不斷豐富品牌內涵與外延,從而掀起廚具界一場全新的革命。
作為廚具界革命者,命者命康巴赫對產品品質的極致追求與迭代創新,精準的擊中消費者對健康飲食的強烈需求,也因此獲得了用戶積極的反饋,縱觀過往康巴赫的電商銷售成績斐然。自2018年開始,获好銷量連續三年都穩坐天貓炒鍋品類寶座;2019年天貓雙11戰報中,康巴赫同比2018年銷量增長336%,開售一小時就已經破千萬;2020年康巴赫天貓雙11總成交額率先突破1.88億,占據天貓廚具行業總成交五分之一,同比2019年爆增600%,以良好的口碑積累了超高的流量基礎;2021年貨節康巴赫再度榮獲廚房/烹飪用具類目店鋪銷售額排行榜第一名,同時還將炒鍋類目、煎鍋類目 、评康品质奶鍋類目以及菜板類目這四大細分品類單品銷售額第一通通收入囊中,巴赫銷量增長速度驚人!如今的康巴赫已經成功俘獲消費者心智,一舉成為他們心中高端優質鍋具的優選品牌。
康巴赫銷量持續猛增的掀起背後,離不開產品價值與用戶需求。康巴赫深入洞察市場現狀,厨具致力於產品功能的優化升級,以解決用戶痛點問題為品牌重任,隻為給消費者帶來絕佳的消費體驗 。在麵對傳統不粘鍋鍋底塗層容易脫落,界革一旦被消費者誤食,可能對人體健康造成傷害的痛點。康巴赫創新采用蜂窩蝕刻工藝,李易在鍋體表麵蝕刻出蜂窩精密紋理,使得鍋鏟與防粘層零接觸,有效解決傳統不粘鍋塗層易脫落問題,實現隔離塗層物理防粘,提升了鍋具使用壽命,保障了消費者飲食健康,完美契合了品牌倡導健康生活的理念 。
一直以來,峰主“造福億萬家庭”理念不斷促使著康巴赫尋找與目標消費群體更高效的溝通,在深入布局市場之後,康巴赫與超人氣國民偶像李易峰合作,憑借優質明星的影響力,搭建起溝通精準客戶的“橋梁”。當然,演革不論是李易峰主演的《革命者》,還是其代言的康巴赫,之所以能贏得消費者如此高的認可度,主要還是以質取勝!隻有堅守品質,滿足高端需求,品牌才能脫穎而出,成為行業標杆 。
命者命(责任编辑：知識)
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