A recent studyfrom the Pew Research Center takes a deep dive into some of YouTube’s most popular channels and provides some interesting findings.
According to the study, YouTube videos that mentioned keywords such as “Fortnite” or “prank” in their titles received more than five times as many median views than videos with titles that did not.
Videos that mentioned the video game “Fortnite,” in particular, were found to have the biggest increase in views when compared to others. In fact, 15 percent of all video game uploads from the popular YouTube channels in the study had the word “Fortnite” in its title.
Other popular video titles included video game series’ such as FIFA, Roblox, and PUBG. Gaming videos with the words “moment” and “funny” in their titles also performed better than average.
The study found that in general, video game-related content, videos aimed at children, and videos featuring children under 13 garnered more views on average than other types of videos on YouTube.
Along with “prank,” video titles with keywords such as “ASMR,” “challenge,” “superhero,” and “box” also had an increase in view count. YouTube challenges, such as the once-viral cinnamon challenge, and product unboxing videos are some of the types of videos that have become synonymous with the platform so it makes sense that videos with those keywords in the title would perform well.
Beauty videos with the word “makeup” in their titles would receive more views than other videos in that category. Putting the word “DIY” or “easy” in a how-to video also increased views. Children’s content containing the words “slime” or “rainbow” had greater view counts as well.
Using attention-grabbing clickbait terms such as “ultimate,” “insane,” and “worst” resulted in more views too.
News-related YouTube content containing the words “Trump” or “president” outperformed other current events and politics videos. The study found that 36 percent of the videos posted by popular channels in this category had at least one of those two words in their video titles.
Pew looked at a total of 43,770 popular YouTube channels that accumulated at least 250,000 subscribers by the end of 2018 for its study. The YouTube channels analyzed for the study posted almost a quarter million videos in the first week of 2019 with the average video being about 12 minutes long.
In all, this totaled 48,486 hours of YouTube content that were viewed over 14.2 billion times in total during the first seven days in which they were posted.
TopicsSocial MediaYouTube
(责任编辑：熱點)
Tesla's rumored P100D could make Ludicrous mode even more Ludicrous
Apple is using its new blood oxygen measurement tool to study COVID
The best messaging apps not owned by Facebook
Twitter takes action against sequel to coronavirus conspiracy film ‘Plandemic’Fake news reports from the Newseum are infinitely better than actual newsYou can now play 'Solitaire' and 'Tic
Google just added two new fun Easter eggs to its search results.。You can now play 。 Solitaire。and 。 Ti
...[详细]'My X? Y' memes are ridiculously simple and delightful
Mashable's knives? Out. Mashable's gems? Uncut. Mashable's taste in memes? Good.The "My X? Y" meme i
...[详细]No, Eric Trump did not come out (as anything other than an idiot) on Fox News
No, first son Eric Trump didn't come out as a part of the LGBTQ community today in a Fox News interv
...[详细]Did Dashboard Confessional inspire this Taylor Swift lyric?
On Friday, Taylor Swift surprise-dropped her eighth studio album, folklore, whichsent fans into a de
...[详细]Xiaomi accused of copying again, this time by Jawbone
Imitation is not always the best form of flattery.
。 SEE ALSO:Xiaomi's MacBook Air clone is called, w
...[详细]Don't buy the 'murder hornet' hype
Giant hornets, like you, need protein. The two-inch-long wasps Vespa mandarinia— regrettably d
...[详细]Dad's genius Zoom Halloween costume for his daughter is scary good
We've already found the perfect 2020 Halloween decoration, but now, thanks to one extremely crafty d
...[详细]An interview with Ryan Creamer, Pornhub's most wholesome star
Welcome to Porn Week, Mashable's annual close up on the business and pleasure of porn.When I learned
...[详细]Dressage horse dancing to 'Smooth' by Santana wins gold for chillest horse
Okay forget everyone else -- this horse named Lorenzo is our favorite Olympic athlete now. 。Lorenzo,
...[详细]What is invisible labor? It's real and it hurts. Here's what to know.
Let's say it's a Monday afternoon. There's a litany of chores that someonein your household will hav
...[详细]Researchers create temporary tattoos you can use to control your devices
The Queen's country estate is hosting a drive
