The Sainsbury's 2016 Christmas advert, with its cheery animation and the sweet singing voice of James Corden, has gone down a storm since it was released on Sunday.
But not everyone is a fan.
SEE ALSO:This man's flirty exchange with a customer service rep escalated hilariouslyThe advert, which at the time of writing has well over 2 million views on YouTube, centres around a man struggling to juggle work, shopping and family time at Christmas.
At the end of the advert, the main character clones himself so he's able to spend more time with his loved ones, while in the background Corden sings:
"I want to find the greatest gift, I can give my family/
The greatest gift I can give is me."
Despite the advert's largely positive reception, comments about the store's hypocrisy sparked a backlash on Twitter.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Mashablereached out to Sainsbury's for comment, and a spokesperson sent the following response:
“We're really proud that at Christmas we will do a great job of serving our customers wherever and whenever they want us to. This is at the heart of what we are about as a big retailer, particularly at the busiest time of year when our customers rely on us to help them celebrate with everything they need.
"We also know that this is an important time of year for our colleagues, and we do everything we can to accommodate individual requests to help them have the time off that they ask for."
TopicsTwitter
(责任编辑：休閑)
The U.S. will no longer have the final say on internet domain names
Watch this Texas sports anchor elegantly attack transphobic state laws
Apple patent describes iPhone design with retractable screen
Picasso the rescue dog is stealing hearts all over the internet (and so is his bro)Tourist survives for month in frozen New Zealand wilderness after partner diesHiddleswift finally followed each other on Instagram after 3 excruciating days
On Aug. 13, 1961, Germany began construction of the Berlin Wall, perhaps the greatest symbol of the
...[详细]Meet one of Indonesia's most unlikely YouTube celebrities: The president
He's got more than 100,000 subscribers, livestreams events, and even vlogs about what he eats.We're
...[详细]Sad military drone that just wanted to fly around for a bit crashes into tree :(
Here is a fun thing that happened: On Jan. 31, the military sent a 450-pound mostly autonomous machi
...[详细]Obamas sign book deal worth 'tens of millions'
Milo Yiannopoulos may no longer have a lucrative book deal, but guess who does? Barack and Michelle
...[详细]Fake news reports from the Newseum are infinitely better than actual news
Actual investigative journalism: who needs it?At least, that's what some people will likely conclude
...[详细]Amazon might make Alexa home phone with intercoms
Amazon reportedly has new tech in the works that could let you talk to anyone in any room in your ho
...[详细]It's no dislike button, but we might get dislike reactions on Facebook Messenger
Besides stopping the spread of fake news, a dislike button is probably the feature Facebook users as
...[详细]Paris Jackson reaches model status by signing with IMG
Paris Jackson, Michael Jackson's 18-year-old daughter, is now living every model's dream.Stepping ou
...[详细]How Hyperloop One went off the rails
In December 2014, an engineer with the unlikely name Brogan BamBrogan was in the driveway of his cla
...[详细]Moon missions continue Jeff Bezos and Elon Musk's rocket
Another day, another unhinged-sounding plan to fly to the moon announced by an eccentric billionaire
...[详细]Dressage horse dancing to 'Smooth' by Santana wins gold for chillest horse
Watch this Texas sports anchor elegantly attack transphobic state laws