A new ad promoting Australian lamb has caused a strong reaction from the Australian Indian and Hindu communities, for the representation of deity Ganesha encouraging the eating of lamb. 。
Released on Monday, Meat and Livestock Australia's new spring ad brings the world's religious figures together for a casual barbecue — serving lamb, of course. 。
Guest include Jesus, Moses, Zeus, Buddha and Scientology founder L. Ron Hubbard, along with Hindu god Ganesha. Unfortunately for MLA, Ganesha is known as vegetarian, which contradicts the campaign's key message: "Lamb, the meat we can all eat."。
Thanks for signing up! 。
Tweet may have been deleted 。
Tweet may have been deleted 。
Tweet may have been deleted 。
Hundreds of comments have appeared on the MLA's Facebook page, many requesting the ad be removed.。
Organisations ,including the Indian Society of Western Australia, have condemned the use of Ganesha for promoting meat sales. Influential organisation Hindu Council of Australia called the ad "crude and deplorable."。
However, MLA marketing manager Andrew Howie has stated that the intention of the ad was never to offend. 。
“Lamb is the meat that brings people together. Our 'You Never Lamb Alone' campaigns have promoted the value of unity and inclusivity. This latest campaign instalment is no different. 。
“The campaign features gods, prophets and deities from across a wide range of religions alongside atheism, in a clearly fantastic nature, with the intent of being as inclusive as possible. To achieve this we undertook extensive research and consultation. 。
“Our intent is never to offend, but rather acknowledge that lamb is a meat consumed by a wide variety of cultures and capture how the world could look if people left their differing views at the door and came to the table with open arms, and minds.”
No stranger to a viral ad campaign, Australian Lamb clocked up 1.3 million views for its Australia Day ad in 2017, which also generated a pretty strong reaction from the public. 。
(责任编辑：時尚)
You will love/hate Cards Against Humanity's new fortune cookies
Illuminated hero dresses as Pixar lamp for school's 'Disney Day'
Starbucks' new espresso
Hurricane Matthew could cause billions of dollars in U.S. economic damageThe Weeknd teases new music in Instagram postThese glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]Xiaomi cashes in on India's festive season, sells over 500,000 smartphones in 3 days
After two years of its stay in India, Xiaomi has learned a thing or two about the country’s fe
...[详细]12 spooktacular skins coming to 'Overwatch' for Halloween
Halloween is almost here, and what better way to celebrate than decking out your favorite Overwatchc
...[详细]Coffee lovers and beer snobs no longer have to choose between their two obsessions when visiting Sta
...[详细]SINGAPORE -- Getting stuff done at the bank often involves having to waste part of your day standing
...[详细]Explanation for damaged letter will make you grateful for email
LONDON -- Nobody likes to receive a letter that's both damaged and delayed, but when it's accompanie
...[详细]Google buys FameBit to help creators get sponsorship and product placement deals
Google is helping creators earn a living from more than just video ads.The tech giant, which owns vi
...[详细]Kardashian Klan returns to social media following Kim's robbery
Days after Kim Kardashian West was robbed in her Paris hotel room, her family has begun a gradual re
...[详细]J.K. Rowling makes 'Harry Potter' joke about Olympics event
LONDON -- For anyone who isn't familiar with the Olympics omnium events in the velodrome, the points
...[详细]Illuminated hero dresses as Pixar lamp for school's 'Disney Day'
Heroes come in all shapes and sizes, some in the shape of a lighting fixture.For "Disney Day" during
...[详细]Despite IOC ban, Rio crowds get their political messages across
The Trumpkin is back to make Halloween terrifying again
