Look, I get it. Temperatures are rising, leaders are getting dumber, and it seems like an apocalypse is nigh. We're all freaked -- including at least one member of the social media team at Charleston, S.C.'s paper, The Post and Courier.
How do I know? Just look at this tweet posted on Friday, linking to a story about Bubba Gump Shrimp Co.'s Charleston location closing.
Tweet may have been deleted
I called the paper on Saturday, both to see if there was any follow-up comment and to check in on the author of the tweet, make sure they're OK. Mostly the latter. And great news, folks: he's OK.
The tweet's author is one Matt Clough, engagement editor at The Post and Courier. I first spoke with one of his colleagues on the paper's digital team and asked how Matt is doing.
The response: "He's OK. He just gets a little nihilistic sometimes."
A few minutes later, Matt himself gave me a call back. We both had a good laugh about the tweet, which is undeniably funny in its own grim sort of way. Then Matt confirmed that yes, he's fine.
"I'm doing great, man. I'm having a lot of fun. It's that Friday feeling, man. Sometimes it gets to you," he said.
SEE ALSO:7 critical conclusions from the major U.N. climate land reportMatt didn't have anything to add to the tweet; "Quite honestly, it speaks for itself," he said. But he didn't post it just to be a killjoy. (Losing a local source of cooked shrimp is devastating enough, right?)
Really, the tweet is just Matt doing his job, which is to communicate with the paper's audience -- or to engage, as his title says outright. He said he's always looking for "fun, weird ways" to communicate with readers, and he's noticed that nihilistic messages tend to resonate.
"I guess everybody's feeling a little dark right now," he said.
Amen, brother.
(责任编辑：探索)
Olympian celebrates by ordering an intimidating amount of McDonald's
Finally! BTS open individual Instagram accounts
Devin Nunes retires from Congress and will be CEO of Trump's new social media company
How to use Burst mode on your iPhone for better action shots
Slack goes down again, prompting anxiety everywhereDespite IOC ban, Rio crowds get their political messages across
The Olympics aren't meant to be a place for political expression -- the International Olympic Commit
...[详细]Elon Musk is selling massive amounts of Tesla shares
Elon Musk takes his Twitter polls seriously. Following a poll in which he asked whether he should se
...[详细]NFTs are disrupting the music industry. But fans aren't buying it.
In K-pop fandoms, it’s not uncommon to spend money on pieces of paper. These photocards &mdash
...[详细]7 essential apps that will help you redecorate or redesign your house
If you're like me, you're clueless when it comes to interior design.Maybe have no idea what's trendy
...[详细]What brands need to know about virtual reality
Virtual reality (VR) is all the rage. Premium publishers like USA Today, the New York Times, and AOL
...[详细]
Marvel has confirmed that a sequel to Shang-Chi and the Legend of the Ten Ringsis in the works, once
...[详细]What is Roku? The streaming device company explained.
In a world where streaming is often the easiest way to find your favorite movies and TV shows, as we
...[详细]The Juno orbiter's Jupiter mission delivered an audiovisual feast for space nerds.
Who would've guessed that Ganymede, one of Jupiter's many moons, sounds like a Brian Eno album?A new
...[详细]Balloon fanatic Tim Kaine is also, of course, very good at harmonica
You know the old saying: the people want a president they can drink a beer with and they also want a
...[详细]Hinge launches voice notes and voice prompts
Single and a fan of voice notes? Great news! Hinge is launching two audio features: voice prompts an
...[详细]
