Fujifilm UK is facing criticism for featuring a topless female model in a demonstration of its new camera, the medium format GFX 50s.
SEE ALSO:Fujifilm unveils trio of powerful, retro cameras with built-in Wi-FiPhotographer Danny North -- who attended the demo of the £6,000 ($7,445) camera -- took to Twitter to express his anger and disappointment at the brand.
Tweet may have been deleted
Tweet may have been deleted
North suggested the brand's behaviour was like a parody from the movie Anchorman.
He also stated that the "forward-thinking" camera company chose to showcase its camera using "archaic middle aged male bullshit".
Tweet may have been deleted
"What if you were the only woman camera nerd in that room, how would that make you feel? Seriously raging," wrote North.
Tweet may have been deleted
Fujifilm UK responded to North's tweets, apologising for "any offence caused".
Tweet may have been deleted
North branded Fujifilm's actions "unacceptable in 2017."
Tweet may have been deleted
The account of the event prompted others to slate the brand.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Fujifilm UK was unavailable for comment when contacted byMashable.
UPDATE: Feb. 28, 2017, 10:46 a.m. GMT Fujifilm statement
Fujifilm later issued a statement, stating it were not involved in the selection of "shooting subject".
"The choice of shooting subject made by the photographer was not appropriate and we sincerely apologise for any offence that it might have caused," read the statement."Had we known in advance that this shooting subject was going to be used, we would have requested an alternative shooting subject for the workshop," the statement continued.
TopicsCameras
(责任编辑：百科)
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'
Allow Blue Ivy Carter to stare right through your soul
Drake shows off his basketball skills with half
Brutal laser tag saga tells of kids vs. grown ups in a Yelp reviewDaughter gives her 100Singapore gets world's first driverless taxis
SINGAPORE -- The world's first self-driving taxis started picking up passengers in Singapore on Thur
...[详细]New partnerships will let you tell your Sonos speakers what music to play
NEW YORK -- Sonos took a look at the future and realized it's time to put partners first.The wireles
...[详细]North Carolina police fatally shoot deaf man
A North Carolina state police officer fatally shot a deaf man named Daniel Harris late last week. An
...[详细]9 awesome things from Tokyo we want to see in the 2020 Olympics
After a very eventful couple of weeks, the 2016 Rio Olympics came to a close on Sunday, leaving us w
...[详细]Cat gets stuck in the most awkward position ever
Anyone with a cat can tell you that although their cat's claws are impressive scratching and hunting
...[详细]Drunk man doesn't remember buying $40,000 bus
Sometimes, you just gotta buy a bus.Anyone who's spent a night out on the town knows how terrible it
...[详细]Apple sends out invites to iPhone 7 launch event
The Apple iPhone 7 invites are here.The Cupertino, California, tech giant will unveil its newest sma
...[详细]Baby born on a plane receives generous gift from airline
Forget chilling in her crib, this baby is going to travel the world.On Aug. 14, a woman gave birth w
...[详细]Aly Raisman catches Simone Biles napping on a plane like a champion
Simone Biles is exhausted. She won five medals at the Summer Olympics in Rio, posed for selfies with
...[详细]Redesigned 'slim' PlayStation 4 is real, confirmed in video
UPDATED Aug. 22 3:56 p.m. ETThe video that Eurogamershared earlier on Monday is gone, along with the
...[详细]