After Candace Payne's video of herself experiencing pure joy as she tried on a Chewbacca mask began to go viral, you could practically hear the creak of machinery as brands tried to figure out how to capitalize.
Kohl's gave it a go, and honestly, it warms the heart a little.
SEE ALSO:Good luck getting that Chewbacca mask because it's sold out almost everywhereThe American department store, where Payne originally bought the mask, spotted the viral moment and decided to thank her for her infectious enthusiasm. They visited Payne and her two kids Saturday, gifting the family an epic haul of Star Wars toys.
Tweet may have been deleted
Although the Chewbacca mask has since sold out coast to coast, the store also managed to bring the kids a few more after Payne said in her video she loved it too much to share.
"We don't want you to stress about sharing your Chewbacca mask, so we 'confinscated' masks for everyone," the Kohl's representative said, referring to Payne's joke about her pronunciation in the video.
The store also gave her $2,500 in Kohl's gift cards and 10,000 reward points.
As a bonus, it's a chance to hear Payne's amazing laugh again as her kids mess about with the masks.
For Payne, the moment was about life's "simple joys." For Kohl's, it was simply a no-brainer. The moment may be marketing, but Payne's reaction makes it as sweet as can be.
Have something to add to this story? Share it in the comments.
TopicsStar Wars
(责任编辑：娛樂)
Old lady swatting at a cat ends up in Photoshop battle
The Muse brings Alexa to your car dashboard for $69Timothée Chalamet on how the Time's Up movement resonates with young menHomePod, Apple's Amazon Echo killer is, could launch very soon
One of the most controversial power struggles in media comes to a closeThis German startup wants to be your bank (without being a bank)
BERLIN -- “That is f*cking clever,” said Ben Floyd, 33, as we sat in a trendy cafe in Be
...[详细]Don't worry, those frozen alligators are totally OK
Damn, alligators are tough. Last week, the Shallotte River Swamp Park posted videos on Facebook of i
...[详细]Listen to the world's first cryptocurrency
There is now a full-fledged Japanese pop band dedicated to spreading the gospel of bitcoin and more.
...[详细]Tide Pod porn that will whet your appetite and cleanse your palette
Have you ever caught yourself starring at a Tide Pod while doing your laundry? Suddenly, your mouth
...[详细]Cat gets stuck in the most awkward position ever
Anyone with a cat can tell you that although their cat's claws are impressive scratching and hunting
...[详细]What is Babe? Meet the site that published the Aziz Ansari allegation
Bringing a laptop to Saturday brunch isn't the best look. But for Eleni Mitzali, it was a necessary
...[详细]Meghan Markle deletes her social media accounts so you can't internet stalk her anymore
If you thought your chance to stalk a royal online was here, sorry.。 Meghan Markle, who is set to we
...[详细]It's finally raining in Southern California, but there's a big problem
Updated Jan. 9 4:40 p.m PT to reflect new death toll.
。The rains have finally come to Southern Califo
...[详细]This 'sh*tpost' bot makes terrible memes so you don't have to
The internet is awash in trashy memes just waiting for your late-night retweet spree. Why waste prec
...[详细]YouTube is pulling the plug on all those Tide Pod Challenge videos
YouTube is trying to shut down the latest viral internet challenge, you know, the one where actual h
...[详细]