Want to have the best day ever?! Bumble and Barbieare teaming up to help.
The dating app is the latest to collaborate with Warner Bros. Pictures (in what is an increasingly long list) ahead of Greta Gerwig's upcoming film. The collaboration entails Bumble users getting words of encouragement from the film's Barbies and Kens, who will direct daters to use "Compliments", an in-app feature that helps people spark conversations.
The Bumble-version of Barbies and Kens will be around from today until July 26. From an initial glimpse, it seems the cast — including Margot Robbie, Ryan Gosling, Simu Liu, Issa Rae, and others — pop up with motivational pre-recorded messages and examples of positive reactions and compliments ("Your taste in movies? Sensational", "Your bio? chefs kiss"), then guiding users to send compliments to their potential matches.
"Barbies and Kens have a strong support system in each other," says Cameron Curtis, executive vice president of global digital marketing at Warner Bros. "We are excited to bring that to people on Bumble — and point to how this comes to life in Barbieon the big screen in theaters."
Bumble says that this creative overlap between the app and the film is helping to illustrate "the power of kindness", according to CEO Whitney Wolfe Herd.
Tweet may have been deleted
"'Compliments' is just one of the many ways we empower our community to lead by example and make more meaningful first moves," says Herd. "We’ve seen this approach lead to a higher likelihood of matching and quality chats amongst our members, and we’ll continue to engineer kindness into everything we build."
So be like Barbie and her counterpart, and spread some positivity today. Online dating needs it.
TopicsApps & SoftwareFilm
(责任编辑:休閑)
Man stumbles upon his phone background in real life
Season 5 of 'Orange is the New Black' gets release date, trailer
Lady Gaga jumping off the Super Bowl roof is America's new favorite meme
J.K. Rowling's response to this meme about her death is absolutely classic
The U.S. will no longer have the final say on internet domain namesMajor earthquake and multiple aftershocks rock central Italy
UPDATE: Aug. 25, 2016, 8:22 a.m. BST
。 Death toll is now at least 247 dead: 190 in Rieti province and
...[详细]
Rap has always been a powerful catalyst for social change -- even when the person rapping is an 81-y
...[详细]Japanese experiment proves that cleaning up space junk is hard
Since the dawn of the space age, humans have launched amazing pieces of advanced technology to orbit
...[详细]Donald Glover will be the new Simba, but Mufasa will be a familiar face
Can you feel the love tonight? Well, it's all up in Jon Favreau's Twitter feed.
。 The director announ
...[详细]Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'
The diving pool for the Summer Olympics mysteriously turned green this week in Rio de Janeiro, then
...[详细]Scientists need your help to find the mysterious planet they suspect is lurking in our solar system
Calling all space fans: Astronomers want you to help them hunt for a large planet that might be lurk
...[详细]This photo series proves trans people are more than their gender identity
Sharing your story of struggle and resilience can be revolutionary — especially when lives lik
...[详细]Trump becomes a mad medieval king in this brilliant Twitter parody
There are many great Twitter parodies of Donald Trump, from "Bridget Trump's Diary" to "Trump Draws"
...[详细]You will love/hate Cards Against Humanity's new fortune cookies
If you've ever ordered Cards Against Humanity from the delightfully corrupt board game's website, yo
...[详细]Ted Cruz congratulated a woman on having multiple sclerosis. Seriously.
There are many appropriate responses to when someone is sharing a difficult situation his or her lif
...[详细]