醫療劇《了不起的兒科醫生》自劇集上線以來,熱度不斷攀升,數日蟬聯“劇集貓眼全網熱度冠軍”的寶座,可謂是收視口碑雙豐收 。近日,生到生电视剧《了不起的兒科醫生》的劇情接近尾聲,王子文飾演的焦佳人通過不斷的努力從一個職場菜鳥變成了可以獨當一麵的住院總醫師,並且還順利地和陳曉飾演的大神鄧子昂開啟了戀愛線,發糖不斷!《了不起的兒科醫生》這部劇不僅讓我們看到了兒科醫生背後鮮為人知的工作日常,看到了職場菜鳥的頑強成長,也看到了醫生與病患間的故事與溫度……這樣真實 、接地氣的不起世間百態,讓這部劇更有看點,也更打動觀眾的心。
這部劇除了劇情可圈可點,劇中演員們的服裝也是讓觀眾們紛紛種草!劇中,由陳曉飾演的普外第一刀——鄧子昂,和王子文飾演的焦佳人等一眾醫生,上班是清一色的西裝襯衣加白大褂,給大家一種專業而嚴謹 、負責而認真的科医形象 。但下班後,英都音勒兒科醫生們紛紛換上比音勒芬的休閑裝,不僅舒適有型 、滿滿精英氣質,从恋穿比同時休閑的版型設計也緩解了一天高強度工作後的疲勞 。
除了《了不起的兒科醫生》裏的精英醫生們喜歡穿比音勒芬的衣服,《三十而已》的“太太圈”和先生們以及《戀愛先生》的精英戀愛專家也喜歡穿比音勒芬 。從上述劇目不難看出,生到生电视剧比音勒芬的衣服經常出現在大熱的都市劇中,並且始終聚焦於都市精英角色 。
其實,都市精英類劇目不僅與比音勒芬的精英定位相符,同時更容易擁有高收視和良好口碑。可以說,儿的精比音勒芬和都市精英劇目之間的合作,一方麵可以在大眾心中強化比音勒芬的精英定位,另一方麵也可以提升比音勒芬品牌的美譽度和知名度 。比音勒芬根據品牌調性與消費目標人群的科医定位,聚焦都市精英,這樣的特色娛樂營銷之路越走越寬,相信也會給更多品牌起到參考的作用 。
都市精英們都在穿的比音勒芬你種草了嗎?未來,我們一起期待在更多的影視中看到比音勒芬的服裝,期待更多像鄧子昂 、程皓這樣絕美驚豔的从恋穿比精英男主角!
(责任编辑：焦點)
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