Any publicity may not, in fact, be good publicity.
Stationary bike manufacturer Peloton found that out the hard way on Dec. 9 when its signature bike was featured rather tragically in the premiere of HBO's Sex and the Cityrevival. Mr. Big, it seems, pedaled his heart out — and now Peloton finds itself, well, backpedaling.
That's right, the character played by actor Chris Noth (and major spoiler alerthere) dies in the first episode of And Just Like That... That he dies of a heart attack after a particularly vigorous Peloton class is perhaps an unpleasant discovery for the public relations team at Peloton — and the company quickly took pains to insist that it wasn't the bike's fault.
"Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6," Dr. Suzanne Steinbaum, a cardiologist and member of Peloton’s health and wellness advisory council, said in a statement to the Los Angeles Times. "These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death."
iRobot Roomba Combo i3+ Self-Emptying Robot Vacuum and Mop—$329.99(List Price $599.99)
Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet—$169.99(List Price $219.99)
Apple AirPods Pro 2nd Gen With MagSafe USB-C Charging Case—$189.99(List Price $249.00)
Eero 6 Dual-Band Mesh Wi-Fi 6 System (Router + 2 Extenders)—$149.99(List Price $199.99)
Apple Watch Series 9 (GPS, 41mm, Midnight, S/M, Sports Band)—$299.00(List Price $399.00)
That's right, Peloton felt compelled to trot out an actual doctor to comment on a television character's fictional death. What's more, that doctor wants the world to know that it should be thankingthe bike.
"Riding his Peloton Bike may have even helped delay his cardiac event," Dr. Steinbaum observed.
Which, sure, maybe. But fans weren't buying it.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Peloton promises its bikes will give riders an "immersive cardio experience," but we can't imagine Mr. Big's heart attack was what it had in mind.
TopicsHBO
(责任编辑：焦點)
U.S. government issues warning on McDonald's recalled wearable devicesSamsung Galaxy Unpacked July 2023: Everything to expect
What's new to streaming and theaters this weekWhatsApp is testing an AI sticker generatorTributes flow after death of former Singapore president S.R. NathanU.S. pole vaulter skids to a halt for national anthem
An American pole vaulter took his patriotism to the next level at the Olympics. 。Sam Kendricks, a sec
...[详细]First Russian moon mission in decades ends in lunar crash
Russia's Luna-25 — an unmanned space mission to explore the ice-rich area at the moon's south
...[详细]Wordle today: Here's the answer and hints for July 10
Can't get enough of Wordle? Try Mashable's free version nowIt's Monday, but with a new work week com
...[详细]Elon Musk can't get enough of X.The site formerly (and let's be real, still currently) known as Twit
...[详细]Snapchat is about to explode in popularity, report says
Snapchat is about to have a couple of really good years.。The company will see huge gains in the numb
...[详细]Twitter/X advertisers can avoid toxic tweets, says Elon Musk. Why can't users?
In the world of advertising, getting people to trust your brand is everything — a painstaking
...[详细]It's 'buy her brown contacts' summer
There's an elephant in the kitchen of The Bear. And it's not Carmy (Jeremy Allen White) or Luca's (W
...[详细]Elon renames Twitter 'X' as the internet points and laughs
Elon Musk rebranded Twitter as "X" and the internet reacted with jokes and befuddlement. The long-pr
...[详细]This app is giving streaming TV news a second try
Watchup, the once-buzzy news video streaming service, is trying its hand again at the news game with
...[详细]Wordle today: Here's the answer and hints for July 10
Can't get enough of Wordle? Try Mashable's free version nowIt's Monday, but with a new work week com
...[详细]Florida hurricane forecast remains uncertain, but trends in state's favor
WhatsApp is testing an AI sticker generator