由三元故宮牛奶特約讚助播出的大型文化季播節目《上新了·故宮》第二季正式開播,再掀收視狂潮。鄧倫、新元張魯一、牛奶楊冪 、全新宋祖兒 、包装馬天宇等一眾大咖明星,正式先後為觀眾朋友們呈現了故宮不為人知的一麵 。三元故宮牛奶作為連續兩季特約讚助《上新了·故宮》的发布老朋友,在12月13日《上新了·故宮》第二季第六期節目中攜手上新研究所,正式發布了三元故宮牛奶全新包裝 。
(三元宮藏·醇享係列純牛奶 《小雅·鹿鳴》篇)
三元故宮牛奶的全新包裝設計,出自瑞士設計師費斌之手 。作為一名土生土長的元携“外國人”,費斌在談到為何被中國文化吸引時表示,因為受到中國武俠電影影響,讓他第一次對中國曆史和文化產生了向往 。正是手上受到這種吸引力的驅動,讓他有幸來到了中國,並且在這裏一住就是20年 。
(《上新了·故宮》節目嘉賓 設計師費斌)
20年的中國本土生活經曆,讓他強烈感知到西方人對東方文化理解的巨大差異,借由本次三元故宮牛奶的創作,費斌先生希望以品質好奶做為載體,把有著厚重曆史和文化底蘊的故宮之美融入包裝,用西方人易於解讀的藝術方式呈現,讓更多西方人感受到東方文化的魅力 。正是牛奶有了外籍設計師與東方傳統文化的邂逅,才有了三元故宮牛奶的全新設計包裝,也正是因為全新包裝的成功上新,讓故宮文化又多了一種年輕化與國際化的表達 。
(三元宮藏·醇享係列純牛奶《海青拿天鵝》篇)
故宮美境,好奶甄藏。早在《上新了·故宮》第二季第二期的節目裏,設計師費斌就已經確定了創作的方向,並將第一件成品《平沙落雁》文創絲巾送給了馬雪陽 。在第六期節目中,三幅三元故宮牛奶全新包裝集體亮相,再次驚豔上新研究所 。費斌先生表示:“故宮一直以來都是中國的政治和文化中心,在這裏奏響的樂曲不僅對於中國,對於亞洲乃至全世界都是至關重要的 。本次三元故宮牛奶全新包裝的設計靈感,正是來自中國宮廷的皇家中和韶樂 。”
(設計師費斌在節目中將《平沙落雁》文創產品贈予馬雪陽)
三元故宮牛奶包裝的全新設計與中國傳統樂曲與樂器一一對應,共包含古箏《平沙落雁》 、編鍾《小雅·鹿鳴》、琵琶《海青拿天鵝》三幅畫麵,全新設計作品不僅將故宮之美與宮廷音樂完美結合,在此基礎上還運用國際流行的波普藝術與新菲斯,新風格派藝術,將傳統樂器進行幾何切割,重新組合配色 。在東西方藝術與文化的碰撞下,誕生出了讓人眼前一亮的國潮新作 。上新成功後,費斌先生高興地說:“我希望讓全世界的朋友,通過一盒盒三元故宮牛奶,了解故宮文化,把故宮文化帶回家。”
(三元宮藏·醇享係列純牛奶《平沙落雁》篇)
有著70年曆史積澱與品質傳承的三元食品,連續兩季攜手《上新了·故宮》,全麵助力中國傳統文化的傳承與創新,不僅讓故宮文化煥發了全新的生命力,更讓中國傳統文化在西方大放異彩。
目前《上新了·故宮》第二季正在北京衛視熱播,三元故宮牛奶邀您每周五晚21:05鎖定節目,賞故宮之美,品三元好奶 。
(责任编辑：時尚)
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