【】

Just a few months after Instagram introduced ads in search results, TikTok is doing the same thing. In both cases, it's a little shocking that it took thislong.

TikTok announced the change in a blog post meant for advertisers on Tuesday. Folks who spend money to promote content on TikTok will be able to flip a toggle that will make their ad content show up alongside organic search results when a user searches for something. The ads will show up based on "relevancy" and "user intent" (though TikTok's blog post didn't clarify how those things are being calculated)," so their placement won't be totally random.

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

SEE ALSO:Which countries have banned TikTok?

This may sound insidious, and maybe it is, but at least it's not hard to spot an ad on TikTok. The new ads in the search feed will have a "Sponsored" tag on them so they're easy to discern from the stuff you actually want to see. And who knows, with TikTok dominating so many people's screentime these days, maybe you dowant to see ads on there. It certainly makes sense from an advertiser perspective.

---

Related Stories

---

• Which countries have banned TikTok?
• TikTok's first ever Book Awards: Who won?
• TikTok is banned from city-owned devices in NYC
• 'Zepotha': The horror movie going viral on TikTok that doesn't exist
• TikTok lets creators label AI-generated content more easily

Between this and TikTok aiming to launch its own e-commerce platform at some point, it may not be long before the app does a lot more than just feed users an algorithmic slurry of videos.

TopicsTikTok

(责任编辑：百科)