Feeld, an app for sexual explorationaimed at singles and couples, announced a co-created rebrand for its ninth anniversary. The app has reinvented itself before — initially it was called 3nderwhen it launched in 2014 and focused on threesomes — but the Feeld of today is different, marked by curiosity and exploration of all stripes, not just couples looking for their "unicorn" (third).
In conversations with users, personal transformation and embracing curiosity were running themes throughout the rebrand process, according to Feeld's press release, and these two themes inspired the new look and feel of the app. Updates to the Feeld app will occur in the coming days.
SEE ALSO:Does space romance make NASA cringe? It's complicated.For example, most Feeld users, 62 percent, hint at personal transformation in their first year on the app by switching up their sexuality, interests, desires, and who they want to connect with (users can display all of these on their Feeld profile). This and subsequent data comes from Feeld user activity in 2022 and 2023 to date, and represent changes in Total Active users in that period of time.
More than half (57 percent) of users who change their sexuality on Feeld mark a queerer identity, representatives told Mashable. A third of straight men change their sexuality to heteroflexible, bicurious, or bisexual (especially in the UK, U.S., Australia, Germany, and the Netherlands).
Over the course of a year, people on Feeld branch out and specify their different fantasies. Feeld users have a 42 percent increase in desire for bondage; 33 percent for FFM (two women, one man) threesomes; 85 percent increase in "fun"; 26 percent increase in a friends with benefits situation; 58 percent increase in signaling being "GGG"("good, giving, and game," a phrase created by sex columnist Dan Savage); 15 percent increase in an MFM threesome and 32 percent increase in MMF threesomes (though Feeld didn't specify the difference between the two); and 20 percent increase in finding switches (those who can be either a Dom or sub, or top or bottom).
If you think this only relates to young people, think again. Boomers looking for threesomes on Feeld went up 520 percent in 2023. Half of all Feeld users in the U.S. identify as something other than heterosexual; 10 percent are looking for people of any gender. One in two have a kink.
Feeld's new look and feel.Credit: FeeldThe new look of Feeld includes "aura" visuals to invoke a sense of self-discovery. This was both inspired by these user experiences and the concept of pareidolia, or the phenomenon of deriving meaning out of a random or ambiguous visual pattern, according to the press release. The new logo and typeface was designed by artist and Feeld community member Charlotte Rhodes. In keeping with the transformative theme, the logo symbolizes fluidity and tactility of the app community.
Additionally, Feeld is planning a 24-hour party to celebrate the rebrand. The app has already moved into IRL events with Feeld Socials, and now the app will mark this new chapter with a "global event" in New York, Los Angeles, London, Berlin, Melbourne, and Sydney.
Want more sex and dating storiesin your inbox? Sign up for Mashable's new weekly After Dark newsletter.
"We're living in an era of rapid transformation," said Feeld CEO Ana Kirova in the press release. "What was once black-and-white is becoming a kaleidoscope of colors. People are discovering themselves in deeper ways and exploring different types of connections and relationships."
Kirova continued on, saying the rebrand reflects broader shifts as Feeld continues to challenge societal and cultural dating norms and binaries. She said, "The magic of Feeld is in opening up the world to endless possibilities and placing individual experience at the center of connecting deeply with others; something reflected in the continuous evolution of our platform in response to our growing community."
(责任编辑：焦點)
This weird squid looks like it has googly eyes, guysAmazing Amazon review details the horrors of giant inflatable beach ballsChloe Kim is 'shook' by Frances McDormand's Oscars speech shoutoutEverything you need to understand the UberMetallica to seek and destroy your eardrums with new album this fallOver 82,000 evacuate as Blue Cut fire rapidly spreads in southern California
A rapidly spreading wildfire in southern California's Cajon Pass has grown in hot, dry weather, thre
...[详细]Mexican Olympic skier finishes last but still gets a hero's celebration
Some athletes at the Olympics bring home the gold, some are able to snag the silver, but someone's g
...[详细]Amy Poehler blasts NRA over 'Parks & Rec' tweet
The NRA has turned being tone-deaf into an art form, and now they've gone and incurred the wrath of
...[详细]Here's the WTF poop scene that got cut from 'Call Me By Your Name'
The 2018 Oscars are over and 。 Call Me By Your Name。walked away from the ceremony winning one of the
...[详细]Researchers create temporary tattoos you can use to control your devices
In the future, your tattoos could be much more than just ink designs.。Scientists have created a new
...[详细]Fishtail brows are a thing now, and we're not sure why
The past few years have seen something of an eyebrow renaissance, from the squiggle brow to the feat
...[详细]It is hard to look away from this Russian senator's hair
Who is Valentina Petrenko? She is a Russian senator. She represents the Republic of Khakassia. She i
...[详细]Fishtail brows are a thing now, and we're not sure why
The past few years have seen something of an eyebrow renaissance, from the squiggle brow to the feat
...[详细]Richard Branson 'thought he was going to die' in bike accident
Virgin Group founder Richard Branson was recently injured in a serious bike accident while cycling o
...[详细]Rise of the Black Panther writer Evan Narcisse shares his reading list
How is a character like Black Panther brought to life in 2018?Marvel introduced the costumed alter-e
...[详细]Make money or go to Stanford? Katie Ledecky is left with an unfair choice.
Here's what it's like to fly in Qatar Airways' new luxury Qsuite