LAS VEGAS -- How does a non-tech company get in on the tech-heavy world of International CES? Build an enormous booth, send out a slick marketing video and get Nick Offerman to make an appearance.
At Thursday's American Greetings press event, people lined up to see a new product the card company promoted as "a device like no other."
The device in question: Just a paper greeting card. American Greetings, you trolled us all.
SEE ALSO:Wise human Nick Offerman reads more shower thoughts, hurts your brainThe event marked the launch of the #DeviceLikeNoOther campaign, which serves to promote the use of greeting cards to build more meaningful connections between loved ones. Or, you know, something like that.
Offerman, an avid woodworker, feels like a natural fit for a campaign launch that highlights old-fashioned "technology."
Indeed, Offerman says he grew up in a card-giving family and it's a tradition he's kept with his wife.
"When I started dating my wife -- her name is Megan Mullally, she's a very beautiful actress and singer and goddess -- she and I loved giving each other cards," he told a crowd at the press event. "It's a very important part of our relationship, and so we've continued that practice.
"Even though there are times when it's more appropriate, of course, to send a text or an email ... when you really want to get a sentiment across, there's nothing like the artifact of the handwritten card."
A CES-themed greeting card on display.Credit: mashableSo, how does Offerman feel about being a non-tech person at the center of CES?
"It's fascinating," he told Mashable. "I like to be as inclusive as possible, and I depend on technology. I just usually have smarter people than me telling me what I need to pay attention to this year. So it's really fascinating to try to be here and communicate with a group of people that are all smarter than me, and fascinated in all of this math and science that will make our world a better place."
As for attendees who showed up to see the latest in greeting card technology, not everyone was thrilled with the review.
As one disappointed industry buyer told Mashable: "It's just mail."
TopicsCES
(责任编辑：焦點)
Fake news reports from the Newseum are infinitely better than actual news
The 1980s did winter coats better than anyone else
Overrated In
Hockey player tells his dad he made the Olympics in heartwarming videoIvanka Trump's unpaid interns share cringeworthy financial adviceThese glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]Donald Trump brags his 'nuclear button' is bigger than Kim Jong Un's
The president of the United States of America bragged on Twitter about the size of his nuclear weapo
...[详细]
There's a niche of TV and movie enthusiasts who, when asked, will tell you that projectors are vastl
...[详细]10 TV shows to binge during Winter Storm Grayson
Climate change is probably coming for us like the Night King's army on Game of Thrones, but at least
...[详细]The Weeknd teases new music in Instagram post
The Weeknd is approaching.。 The Grammy award-winning singer looks to be in full third-studio-album m
...[详细]Man on 'Jeopardy!' learns the hard way to always keep it 'gangsta'
On a recent episode of Jeopardy!, everyone learned an important lesson about the proper use of the w
...[详细]Incredible images show the East Coast 'bomb cyclone' from space
The East Coast "bomb cyclone" on Thursday looks both beautiful and sinister from space. While scient
...[详细]Hockey player tells his dad he made the Olympics in heartwarming video
Now that the PyeongChang 2018 Winter Olympics are just a little over a month away, it's time to begi
...[详细]Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
The release of Frank Ocean's
。 Blonde 。is a cause for celebration to the fans who waited four years fo
...[详细]Beyonce leads huge Coachella 2018 lineup
The Queen is back on the bill.Beyoncé is returning as a headliner for Coachella 2018, after c
...[详细]Metallica to seek and destroy your eardrums with new album this fall
Jessica Biel's 'The Sinner' is the most binge
