最近,各大公交站 、地鐵站都被這個擁有74年曆史的牵手中街旗下高端冰品品牌—中街1946霸屏了!這些自帶香甜的戶外廣告,就是中街1946牽手品牌代言人陳偉霆舉行的天貓聚劃算歡聚日活動!
在品牌成立五周年之際,中街1946請到了陳偉霆做品牌代言人,因為他們都擁有一個共同點——用實力說話 。中街1946延續了東北雪糕用料實誠的人陈日新做派,用料充實,流心部分整整占雪糕的三分之一,一口咬下去幸福滿滿 。而可唱可跳可演的伟霆陳偉霆更是不用多說,實力大家都有目共睹 。
今年夏天,中街1946攜手品牌代言人陳偉霆帶來天貓歡聚日定製款新品【霆語流心】禮盒,內含3款流心口味雪糕。流心巧巧,欢聚原味牛乳搭配法布芮家族流心巧克力醬,巧克力夾心流淌而下,如同巧克力火山肆意迸發;流心草莓,誘人的草莓流心搭配凍幹草莓顆粒,草莓的酸甜與奶味的完美融合,將水果的酸甜風味完美體現,口感豐富細膩,有淡淡的奶香回味;流心芒芒,夏季不可缺少的熱帶芒果雪糕,芒果流心醬搭配凍幹芒果果粒,口感豐富入口細膩,一口下去迸發芒果自帶的清爽微酸,風味純正 。最重要的品爆是,這款新品流心係列雪糕的特殊之處就在於其獨家的工藝:內芯流心醬在-18℃依然可以保持流動狀態,帶給你流心的爽快口感,給味蕾雙重享受 。
5月10日,中街1946和代言人陳偉霆點亮北京王府井大街 、上海環球港雙子塔 、中街上海金茂大廈 、牵手杭州西湖天幕LED大屏,人陈日新開啟品牌五周年【霆語流心 聚凍一夏】歡聚日盛典活動 。
5月11日-5月14日,中街1946“聚劃算歡聚日”活動正式開啟,慶祝品牌五周年BIG DAY。在粉絲們的天猫熱情支持下,開賣短短1小時,陳偉霆同款【霆語流心】新品禮盒銷售額破百萬!
整場活動中,明星新品【霆語流心】受到熱烈歡迎,爆賣5萬+套,售出50萬+支雪糕,讓人不得不感歎中街1946的實力和代言人陳偉霆的超強熱力!
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