
近段時間,反应方担曼聯球迷掀起了抗議格雷澤家族的曼联示威活動 ,而目前抗議示威依舊在繼續中。错失來自英國媒體《衛報》的亿镑忧受消息,曼聯因此也錯過了一份為期十年總價高達兩億英鎊的合同合同 ,理由則是赞助讚助方擔憂品牌可能遭球迷抵製 。
16年前 ,球迷來自美國的抵制富豪馬爾科姆-格雷澤完成了對曼聯的收購。但是连锁這樁交易卻成了曼聯噩夢的開始。當時 ,反应方担老格雷澤的曼联總資產隻有10億英鎊,而買曼聯需要7.9億英鎊,错失因此格雷澤家族采取了貸款的亿镑忧受方式 ,這使得曼聯背上了沉重的合同經濟負擔 。據今年3月份的最新財報,16年後,曼聯依然背負著4.55億英鎊的債。
曼聯球迷對於格雷澤家族非常不滿,曼聯俱樂部無視球迷和球員而參加歐超的舉動,則成為了點燃怒火的導火索 。上周末的埃蘭路球場上空,飄揚著格雷澤滾蛋的橫幅,而在老特拉福德球場外,有更多的球迷聚集,打出“0億英鎊被竊取#格雷澤家族滾蛋”的橫幅。
英國《太陽報》表示,曼聯球迷打算抵製俱樂部的讚助商,來加強對格雷澤家族所有權的抗議。有一群球迷起草了一封信函,發送給俱樂部的所有商業讚助商,敦促他們停止讚助 。信函的標題是“別再給他們一分錢” ,信中寫道 :支持格雷澤,等同於對曼聯的攻擊 。為此,曼聯球迷會抵製你的產品 ,反對你的品牌,並支持你的競爭對手,直到你終止與格雷澤家族的商業夥伴關係。
而這一舉動也引發了連鎖反應。來自英國媒體《衛報》的消息稱,曼聯也因此錯失了一份十年總價2億英鎊的讚助合同 。據悉,此前曼聯已經與THG集團談定了這份2億英鎊的合同(曼聯的訓練服與訓練場讚助商) ,而在目前的局勢下,THG集團擔憂如果和曼聯合作 ,企業可能會在曼徹斯特地區遭遇球迷抵製,因此在上周五撤回了此前的報價 。
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