The brand-fail force is strong with Cinnabon. 。
Carrie Fisher died at age 60 on Tuesday and while fans of the galaxy's fiercest princess used Twitter to remember the actress and author, Cinnabon traveled to the dark side. 。
The company best known for making malls smell like sweet saturated fat shared a likeness of Princess Leia made from cinnamon with the caption, "RIP Carrie Fisher, you'll always have the best buns in the galaxy." 。
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Cinnabon has since removed the tweet, but this isn't the first time it used its cinnamon Leia for a little #brand boost. In May, the company said Fisher had "the second-best rolls in the galaxy." 。
Tweet may have been deleted 。
Tweet may have been deleted 。
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