Well, this is awkward. 。
When。 The Circle — the 2017 James Ponsoldt film based on Dave Eggers’ dystopian novel — hit theaters, it was emblazoned with a bright red circle (we see what you did there) logo. The only thing is, well, that logo looks incredibly similar to Uber's circular logo. 。
Uber — you know, the real company — debuted its circle logo in 2016. According to 。 Wired,it was inspired by a blog post Travis Kalanick wrote, describing the company's culture as "the combination of bits and atoms. Bits represented the machine efficiency involved in Uber’s mapping and dispatch software. The atoms represented people." 。
Somehow, that vision translated into this rider icon featuring a thick, almost-closed circle. 。
Thanks for signing up! 。Uber logo.Credit: Carl Court/Getty ImagesSEE ALSO:Emma Watson's 'The Circle' is so busy railing against technology, it forgets to be a movie 。 Now, a year later, that circle design is making a reappearance Tom Hanks' new film, and it's。everywhere 。
in the movie. See, here we have Hanks holding a branded mug while standing in front of a larger projection of the powerful (fictional) tech company's logo. 。Tom Hanks in 'The Circle.'Credit: STX ENTERTAINMENT 。 Tom Hanks in 'The Circle.'Credit: STX ENTERTAINMENT 。Coincidence or not, the internet。
definitely。
noticed the matching logos: 。
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Tweet may have been deleted。 Whoops! 。 And to make matters more awkward, there is one more similarity between the movie and the ride-sharing app: both have fallen into recent troubles in the media. Uber has recently been under fire for a myriad of controversies ranging from self-driving car crashes to its CEO being a straight-up jerk and 。
The Circle's 。
Hey, 'The Circle,' next time you may want to find another source of design inspiration. 。
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