Investing tailored to women is turning out to be big business. Ellevest, the platform for investing for women, just raised $34 million.
Investing for women sounds like it could be an insulting idea—don't women understand investing the normal way?—but that's not what Ellevest is doing. The platform tailors investments to the realities of women's careers: they face a gender pay gap, they live longer, and their salaries peak earlier than men's. That means they need to save for retirement differently.
Ellevest is hoping to beat out some of the roboadvising competition—and close the gender savings gap at the same time.
Rethink Impact, a venture capital firm that looks for companies run by women, led the funding round. PSP Growth, Salesforce Ventures, CreditEase Fintech Investment Fund, LH Holdings also participated, as did Ellevest's returning investors.
With this funding round, Ellevest will add human financial planners as an option to complement its roboadvising services. That's something other investing startups like Betterment have also added recently. Those changes have helped roboadvisors tap slightly older customers who are more comfortable using a roboadvisor when there's also someone they can talk through their finances with.
“I’m thrilled these global leaders—who are female 'firsts' and technology innovators—are joining Ellevest’s mission to end the gender gap in investing and personal finance,” Ellevest CEO and Wall Street veteran Sallie Krawcheck said in a press release. “We will use this new funding to build on the momentum in our digital offering, and develop solutions with women in our community who are asking us for human interaction and financial planning services.”
(责任编辑：知識)
Olympic security asks female Iranian fan to drop protest signHalloween or Christmas? No. 'Nightmare Before Christmas’ is a Thanksgiving movie.'The Dawn of Everything' is a history book for the 99 percent ... of historyAdobe announces Creative Cloud Express: Graphic design for everyone
Pokémon Go is so big that it has its own VR porn parody now
With the Pokémon Go fever still shaking half the world, there's bound to be plenty of trainer
...[详细]Tamagotchi turns 25 with a nostalgia
1996 was a big year for '90s kids. It was the birth year of streaming platform Yahoo! Kids, the Nint
...[详细]
Capitalism, and a whole lotta glitter, won today.The Los Angeles Auto Show is full of futuristic con
...[详细]'Malfunction' review: We're still failing Janet Jackson
After the 2004 Super Bowl Halftime show, the phrase "wardrobe malfunction" became a preferred punchl
...[详细]Balloon fanatic Tim Kaine is also, of course, very good at harmonica
You know the old saying: the people want a president they can drink a beer with and they also want a
...[详细]Halloween or Christmas? No. 'Nightmare Before Christmas’ is a Thanksgiving movie.
Ah, autumn. It’s that special time of year when my favorite entertainment debate clamors down
...[详细]'The Dawn of Everything' is a history book for the 99 percent ... of history
If, like me, you've ever been hooked on the legendary computer game Civilization, you know that it s
...[详细]Holiday stress is the worst. COVID
This holiday season, give yourself something truly invaluable: permission to feel messy, complex emo
...[详细]Despite IOC ban, Rio crowds get their political messages across
The Olympics aren't meant to be a place for political expression -- the International Olympic Commit
...[详细]Tamagotchi turns 25 with a nostalgia
1996 was a big year for '90s kids. It was the birth year of streaming platform Yahoo! Kids, the Nint
...[详细]
