GOQii, India's No. 1 health and fitness startup, is now a case study on the famed Harvard Business Publishing platform, a subsidiary of Harvard University that brings out books, magazines and leadership studies for MBA students.
It is only the third Indian startup after Flipkart (India's largest online retailer and Amazon rival) and Paytm (India's biggest mobile payments firm backed by China's Alibaba Group) to feature as a Harvard case study.
SEE ALSO:MIT researchers develop a wearable social coach for people with Asperger'sOn the surface, GOQii is a fitness band that competes with the likes of Fitbit, Xiaomi's Mi Band, Nike's FuelBand, Jawbone and so on. But there's more to it.
GOQii is actually a service on top of a wearable device. The ecosystem consists of personalized health coaches, trainers, nutritionists, behavioral psychologists, etc, who are available 24x7 on the cloud, and help users interpret their body data and make changes to their health and lifestyle.
Most recently, GOQii has also enrolled diagnostic centers and hospital chains on its platform, and will soon tie up with health insurance services too.
Credit: GOQII"Our business model is very different than the traditional hardware companies since we focus on a subscription model with much higher engagement and lifetime value," Vishal Gondal, founder and CEO, GOQii, tells Mashable.
"Hence, it won't be fair to compare us to Xiaomi or Fitbit. In fact, our platform integrates with data from multiple wearable and apps," he says.
The Harvard case study titled Envisioning a New Fitness Future will capture GOQii's entire evolution from a fitness band to a complete health ecosystem.
The case is divided into two parts:
(1) Part A details GOQii's journey from its incorporation in 2014 until April 2016.
(2) Part B deals with its broadened service offering that ties doctors, diagnostic centers, hospitals, payments, etc.
Students will obtain lessons on Artificial Intelligence, Entrepreneurship, Healthcare and Technology through the GOQii case study.
"It is a proud moment for us that the student community is looking at the success of GOQii as a benchmark for their management program. This case study reinstates our vision of healthy living and preventive healthcare," says Gondal.
GOQii retails on Amazon in India and the US; the band comes bundled with a 3-month service subscription at $49.
TopicsFitness TrackersGadgets
(责任编辑：焦點)
PlayStation Now game streaming is coming to PC
Facebook bans scores of fake pro
Frontline nurse wins contest to watch movies in a remote lighthouse by herself
Here's what Twitter plans to do about election result misinformation
Donald Trump's tangled web of Russian influenceFiji's men's rugby sevens team has made history by defeating Great Britain and claiming the country'
...[详细]LG wants to put transparent OLEDs in restaurants and subways
LG's got a transparent OLED display, and if you're wondering how such a device could be useful, the
...[详细]The gay community is beautifully reclaiming #ProudBoys
In one of the first good plot twists of 2020, the #ProudBoys hashtag has become a thing of beauty.On
...[详细]The U.S. is about to get a potent polar vortex blast
Welcome back, old friend.The polar vortex, composed of lofty winds that circulate atop the globe eac
...[详细]This app is giving streaming TV news a second try
Watchup, the once-buzzy news video streaming service, is trying its hand again at the news game with
...[详细]Bernie Sanders predicted Trump's election night chaos with terrifying precision
Predicting exactly how Election Day will run can be a dangerous game, as plenty of people learned on
...[详细]Jupiter and Saturn align on Monday for the first time in 800 years
On Monday night, a truly rare astronomical event will occur: Jupiter and Saturn will align in what N
...[详细]Trump gets roasted for 'dancing' to the Village People
More than 214,000 Americans have died from COVID-19 in 2020, but Donald Trump feels it's a good time
...[详细]Australian football makes history with first LGBT Pride Game
The rainbow flag took over Melbourne's Etihad Stadium Saturday night in a powerful statement of acce
...[详细]What I missed when I missed going to the movies this year
I didn’t go to the movies much in 2019. I had the year staked out for other things, for long-t
...[详细]Plane makes emergency landing after engine rips apart during flight
On Nicole Kidman's fabulous coats in 'The Undoing'
