LONDON -- What would you rather look at on your commute to work? Adverts for a variety of upcoming books, films, products and theatre productions?
Or just a hell of a lot of smiley cats?
Correctly guessing that most people would go with option two, the Citizens Advertising Takeover Service (CATs) crowdfunded a dream to replace as many London underground ads as possible with feline-themed photos.
SEE ALSO:Cats peer out of pockets in Japanese artist's embroidered shirtsNow, after raising £23,000 ($30,526) on Kickstarter, they've made that dream a reality.
On Monday morning, commuters going through Clapham Common station were greeted by the following sight:
Cats on the London underground station barriers.Credit: catsnotads.org
Cats on the escalator.Credit: catsnotads.org
Cats on every wall.Credit: CatsnotAds.org
So many cats.Credit: catsnotads.orgThe company behind CATs is a creative collective called Glimpse. They describe themselves on their site as "a group of friends who want to use creativity for good".
"We tried to imagine a world where public space made you feel good," Glimpse founder James Turner was quoted as saying in a press release sent to Mashable.
"We hope people will enjoy being in the station and maybe think a bit different about the world around them."
The cat photos will be up around the station for two weeks, should you wish to visit.
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