3月3日,《和平精英》SS6賽季正式落幕,壓槍不穩定?單排上分難?開黑勝率低?OPPO內容生態《口袋少女訓練營》開營!顏值與技術均爆表的少女偶像打破次元壁,短視頻遊戲教學帶你在線學技術,穩穩上分!
《口袋少女訓練營》沉浸式遊戲短視頻受到玩家大讚
據了解,《口袋少女訓練營》是與遊戲業務的內容聯運,能夠助力遊戲IP的開發,積極促成遊戲信息內容化的落地與實施,拓展其衍生價值 。《口袋少女訓練營》作為遊戲教學類短視頻節目,打破袋少讓用戶通過手機觀看拉娜Lana、GNZ48張瓊予 、次元範薇三位少女訓練師的壁口《和平精英》操作教學,為玩家帶來美女大神上分攻略。
《口袋少女訓練營》首波短視頻內容於2月22日上線,視頻內容通過第一人稱視角與用戶對話,模擬真實遊戲情境、呈現實戰頁麵,颜值游戏打造沉浸式創意短視頻 。在短短兩周時間整體播放量達1.2億,教学收獲千萬級訪問量,足以見得廣大遊戲玩家及潛在玩家對《口袋少女訓練營》的熱愛 。
緊抓短視頻紅利,更多頭部熱門遊戲視頻將陸續上線
根據QuestMobile數據顯示,在剛剛過去的除夕當天,短視頻行業日活躍用戶規模突破2.58億,行業滲透率達到27.6%,兩項指標均達到曆史巔峰 。OPPO內容生態緊抓短視頻流量紅利,生态通過口袋係列IP創新推出《口袋少女訓練營》,進一步豐富了市場上的遊戲教學類短視頻內容,為遊戲合作夥伴的市場運營開辟了全新視野 。
除了結合《和平精英》的首波短視頻外,《口袋少女訓練營》還聯合了包括《王者榮耀》 、《陰陽師》 、次元《第五人格》 、壁口《量子特攻》 、练营《明日之後》等多款市場頭部手遊,颜值游戏陸續將精彩的遊戲短視頻內容呈現給玩家 。
OPPO內容生態持續打造IP,為合作夥伴創新“帶貨神器”
當前,短視頻帶貨已然成為全新形式的產品營銷,而短視頻內容與遊戲的結合,則都能夠幫助遊戲廠商拉近自身與玩家的距離 。同時,《王者榮耀》 、《陰陽師》 、《第五人格》 、《量子特攻》 、《明日之後》等多款市場頭部遊戲與《口袋少女訓練營》的合作,也將繼續延續了口袋少女係列IP的市場熱度和內容創新 。
OPPO內容生態口袋係列IP的成功,同樣離不開係統化的產品宣發。《口袋少女訓練營》開營後,首波視頻通過OPPO視頻APP 、瀏覽器 、樂劃鎖屏等原生流量場景,精準覆蓋到內容的目標受眾,有效提升了視頻內容的曝光量和打開率 。同時,OPPO內容生態通過微博 、微信 、今日頭條 、抖音等媒體渠道進行內容的進一步推廣,整體內容曝光量高達27億 。
當前,OPPO內容生態口袋係列IP從內容策劃到創意創新,再到內容宣發,均已具備成熟的運作模式,伴隨著IP市場用戶體量的進一步擴大,未來或將進一步覆蓋多品類的推廣合作,開發線下等推廣渠道,通過內容IP衍生價值給予合作夥伴廣度與深度兼備的運營方式 。
(责任编辑：熱點)
Dog elected for third term as mayor of Minnesota town
This is what happens when women ask their crushes out for Valentine's Day
Tech CEOs need to do more about racism and injustice
This story of a heroic dog who died protecting his owner will break your heart
Satisfy your Olympics withdrawals with Nike's latest appFlorida hurricane forecast remains uncertain, but trends in state's favor
For days, a war has been raging between two of the premiere computer models used to help predict the
...[详细]'This is Us' recap: 15 times I screamed 'nope!' as Jack died
Warning: Spoilers for the "Super Bowl Sunday" episode of This Is Usahead.Well, Jack Pearson didn't b
...[详细]Tesla cloud account hacked to mine cryptocurrency
There's digital gold in them thar computers, and hackers are digging their way in.Tesla is hailed as
...[详细]Snapchat lenses take you to Elon Musk's space Tesla, 'Rick and Morty'
Elon Musk probably won't send you into space anytime soon, but if you want to see what it would like
...[详细]5 people Tim Cook calls for advice on running the biggest company in the world
It's only fitting that the leader of the biggest company in the world has a pretty impressive list o
...[详细]Chill emu has a swim alongside unsuspecting tourists
You're not supposed to get too close to the wildlife, but in Australia, sometimes it just finds you.
...[详细]'Harry Potter' books are still flying off the shelves with 500 million copies sold
The sun never sets on Harry Potter; the books are still going strong.SEE ALSO:11 times J.K. Rowling
...[详细]The mystery of the guy with 2 phones behind selfie kid at the Super Bowl
When 13-year-old Ryan McKenna tried to take a selfie with Justin Timberlake during the Super Bowl ha
...[详细]Aly Raisman catches Simone Biles napping on a plane like a champion
Simone Biles is exhausted. She won five medals at the Summer Olympics in Rio, posed for selfies with
...[详细]James Comey blasts the release of Nunes memo in fiery tweet
Lordy.James Comey never really went away after he was fired by President Donald Trump in May 2017, h
...[详细]Man stumbles upon his phone background in real life
Should Evan Spiegel have turned down Mark Zuckerberg's $1 billion?
